The Accounting (ACCT) Major of the BBA (Hons) Degree Course provides an education which has a proper balance of breadth and depth in the accounting discipline, producing accountants of an analytical and conceptual mind. The specific objectives are to provide students with:

In-depth training in accounting discipline so as to give them adequate preparation for their careers in the field of accounting.

A multi-disciplinary knowledge and analytical ability which make them aware of the complexity of the business environment.

Information processing and communication skills.

A sound liberal education which will render a sufficiently broad perspective to meet future challenges brought about by the ever-changing environment.

Graduates can develop their careers in professional accounting firms and in commercial and industrial sectors.

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The Applied Economics (AECON) Major has been included in the BBA (Hons) Degree Course in the belief that a sound training in economics gives a particularly useful perspective for informed decision making in business. The application of economics to the solution of business problems emphasises students' vocational needs. The Major preserves the basic structure of the economics discipline by proceeding from a core of principles (principles of microeconomics and principles of macroeconomics) and theory (intermediate microeconomics, intermediate macroeconomics) and quantitative skills (mathematical economics I and II, applied econometrics, Economic and Business Forecasting) to empirical applications. Economic theory is carefully chosen for its applicability.

The curriculum encompasses core business subjects (30 units), specialised applied economics subjects (30 units) and Complementary Studies subjects (36 units).  Students can choose from many subjects in different academic fields while still developing a specialisation in a business discipline.

In addition, the Major fosters an understanding of Hong Kong, Chinese and Asia-Pacific economies. Subjects covering Hong Kong's most important economic sectors such as finance (money and banking), manufacturing (industrial organisation) and trade (international economics) are also required. Elective subjects cover many economics fields including labour economics, public finance, economic development, information economy, money and finance in China, etc.

In the final year, students have to apply their knowledge in economics and research skills in conducting an independent and in-depth research project.

Graduates can develop a wide range of career options in commerce, industry and government as economic analysts, executives and managers. Graduates are particularly suitable for employment in business and economic forecasting, empirical research and analysis of the impact of government policies on various industries and services. Students can also attend the 2+2 Programme of the Department of Education Studies to pursue a teaching career.

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The curriculum encompasses core business subjects (30 units), specialised China business studies subjects (30 units) and Complementary Studies subjects (36 units).  Students can choose from many subjects in different academic fields while still developing a specialisation in a business discipline.

In Year 1, students take foundation subjects such as English and Chinese, basic business subjects including accounting, business and economics, complementary subjects such as physical education, university life, and values and the meaning of life. Students build on this knowledge and progress to more in-depth study of business and China Business Studies (CBS) in Years 2 and 3.  Then they are introduced to the legal framework of business, management and communication. CBS students will learn the knowledge required for conducting business in China by studying subjects including foundation of Chinese economy, legal aspects of China business, business management in China, marketing in China, international trade and investment in China, and seminar in China business.

In addition, every student has the chance to choose electives from both CBS and other business and non-business subjects. Major elective subjects in CBS include China's foreign economic relations and trade, financial institutions and markets in China, human resources management in China, industrial management and development in China and money and finance in China. In the final year, students apply the knowledge and skills gained on the course through the individual student honours project.

Graduates can select from a wide range of careers relating to China business, in management, marketing, finance, training, research, and consulting.

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The curriculum encompasses core business subjects (30 units), specialised finance subjects (30 units) and Complementary Studies subjects (36 units).  Students can choose from many subjects in different academic fields while still developing a specialisation in a business discipline.

In Year 1, students take foundation subjects such as English and Chinese, basic business subjects including accounting, business and economics, Complementary subjects such as physical education, university life, and values and the meaning of life, and financial management, the fundamental subject for all advanced finance subjects.

Students will then progress to more in-depth study of business and finance/investment in Years 2 and 3. They are introduced to the legal framework of business, management and communication, marketing management. Finance students will also pursue subjects in the functional areas of the finance profession, including investment management, banking and credit, options and futures markets, multinational finance, corporate finance and fixed income securities.

In addition, every student has the chance to choose electives from both the Finance and other business and non-business subjects. Major elective subjects in FIN include financial systems and markets, financial risk management, financial forecasting, management of financial institutions, and seminar in finance. In the final year, students apply the knowledge and skills gained on the course through the individual student honours project.

Graduates can develop careers in banking, finance, marketing/sales, accounting and management.

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The curriculum encompasses core business subjects (30 units), specialised human resources management subjects (30 units) and Complementary Studies subjects (36 units).  Students can choose from many subjects in different academic fields while still developing a specialisation in a business discipline.

In Year 1, students take foundation subjects such as English and Chinese, basic business subjects including accounting, business and economics, complementary subjects such as physical education, university life, and values and the meaning of life, and introductory Human Resources Management (HRM). Students build on this knowledge and progress to more in-depth study of business and HRM in Years 2 and 3. They are introduced to the legal framework of business, management and communication. HRM students will also pursue subjects in the basic functional areas of the profession, including recruitment and selection, human resource development, performance appraisal and rewards, human resources research and measurement, and labor relations and law. In addition, every student has the chance to choose electives from both the HRM and other business and non-business subjects. Major elective subjects in HRM include applied social psychology in organisations, cross-cultural and comparative management, e-human resources, human resources strategy and planning, organisation development and transformation, and human resources management in China. In the final year, students apply the knowledge and skills gained on the course through the individual student honours project.

What makes a good HRM student?
A good HRM student should have a solid secondary school record. In addition, this Major would be suitable for someone who likes working with people and who is interested in learning how to manage the people aspect of a business. HRM students should be well organised and have good communication and interpersonal skills.

HRM graduates can pursue careers in management or human resources management, including specialties such as recruitment and selection, training and development, compensation and benefits, or industrial relations.

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The Information Systems Management (ISM) Major of the BBA (Hons) Degree Course meets the growing needs of managers and end-users of computer-based information systems. This Major provides students a progression of knowledge: first an appreciation of the benefits of Information Technology in this modern society, second programming skills from the end-user perspective, and third advanced ISM knowledge such as e-commerce, telecommunications, and intelligence systems.

The curriculum encompasses core business subjects (30 units), specialised information systems management subjects (30 units) and Complementary Studies subjects (36 units).  Students can choose from many subjects in different academic fields while still developing a specialisation in a business discipline.

Graduates are able to make effective use of information technology to enhance productivity, accuracy, and managerial effectiveness. The specific objectives are:

To gain an appreciation of the potential and limitations of computer-based information systems.

To understand and interpret the requirements of an organisation in terms of its information needs and to recognise strategic opportunities for the application of computer-based information systems.

To be able to contribute to a team which applies formal methods to planning, controlling and implementing an information system.

To learn how to liaise with information technology professionals and end-users in catering to management needs.

To be practical problem solvers and effective communicators.

Graduates can develop careers as developers and managers of information technology in public and private organisations, and in marketing/sales or management.

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BBA (Hons) in Marketing (Programme Code 2278)

The curriculum encompasses core business subjects (30 units), specialised marketing subjects (30 units) and Complementary Studies subjects (36 units).  Students can choose from many subjects in different academic fields while still developing a specialisation in a business discipline.

In Year 1, students take foundation subjects such as English and Chinese, basic business subjects including accounting, business and economics, Complementary subjects such as physical education, university life, and values and the meaning of life, and introductory marketing. Students build on this knowledge and progress to more in-depth study of business and Marketing (MKT) in Years 2 and 3. They are introduced to the legal framework of business, management and communication, and business ethics. MKT students will also pursue subjects in the fundamental areas of the profession, including consumer behaviour, marketing research and strategic marketing. In addition, every student has the chance to choose electives from both the MKT and other business and non-business subjects. Major elective subjects in MKT include international business, marketing communications, marketing in computer-mediated environments, sales management, international marketing, retailing, business-to-business marketing, services marketing, marketing in China and qualitative marketing research. In the final year, students apply knowledge and skills gained on the course through the individual student honours project.

What makes a good MKT student?
A good MKT student should have a sound academic record. In addition, this Major would equip students who like to accept challenges in managing and solving complex Marketing problems. S/he should be interested in learning how to be a versatile and decisive Marketing executive. Good MKT students need to be dynamic, well organised and have good communication as well as interpersonal skills.

Graduates can develop careers in product management, advertising, retailing, marketing research, sales management, business-to-business marketing and global marketing. 

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The Economics Option of the BSocSc (Hons) in China Studies aims to meet a growing need for a programme oriented towards the Chinese economy.

Economics, as taught in most university programmes, is a highly sequential discipline, proceeding from a core of theory and quantitative skills onto empirical applications. The Economics Option curriculum preserves this basic structure for its academic integrity: the theoretical component is carefully chosen for its applicability to subjects which serve either as prerequisite(s) for subjects on the Chinese economy, or are relevant to themes of the Chinese economy.

Quantitative methods and research methodology are taught in the first and second years to provide a background for later empirical applications.

The level two core subject Foundations of Chinese Economy provides students with a basis for understanding the functioning of the Chinese national economy. Built on these foundations, elective subjects covering the most important aspects of the Chinese economy are offered for students to select as their areas of concentration for more specialized study.

Since 1979 China has been following a new development strategy, which emphasizes the role of improving productivity and strengthening external economic relations. To implement this strategy, China is in the process of reforming her system of economic administration. This involves generally giving greater autonomy to local authorities and basic economic units, reforming national enterprises and a greater use of market mechanisms to regulate and coordinate economic activities, and to enlarge consumer choice. These changes are in recognition of past problems and defects in China's socialist economic development.  Moreover, the market economy and private enterprises have successfully been developing and playing an important role of the national economy.

Theoretical work has been carried out to justify and guide the reforms, and policies have been adjusted frequently in response to problems which have emerged during the reform process. For both traders and researchers concerned with China, a sound understanding of China's administrative system and development strategies has become increasingly important. Hong Kong business and other institutions with interests in China have become particularly keen to recruit economists with expertise in the Chinese economy, both to help formulate trade and investment decisions and to advise on the Chinese macro-economic context.

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