China Business Studies Concentration

Doing business with China and in China requires additional understanding of the business environment of the country, and in many instances this calls for different rules of operation. Traditional training, by itself, is inadequate in preparing China business executives for making efficient and effective decisions.

The BBA (Hons) Degree Programme with the Concentration in China Business Studies integrates broadly based cross-disciplinary business courses. The programme emphasizes modern management concepts and tools, with a systematic treatment of the institutional, operational and behavioural aspects of China business.

Graduates from this Concentration have a clear understanding of the economic structure, legal framework and business environment of China. In addition, they are also equipped with a working knowledge of conducting China business, better communication skills with the Chinese organisations, and the ability to make business and management decisions in the complex China business environment.

Objectives of the China Business Studies concentration are:

1. To enable students to build a solid foundation in understanding how China’s cultural, economic, legal and political environments affect business practices in China;
2. To educate students with specialized knowledge that enables them to critically assess and systematically resolve business problems in China;
3. To cultivate a global view of China business and equip students with skills to help Chinese firms to develop overseas markets or assist multinational corporations to exploit the Chinese markets;
4. To provide necessary training in writing and presentation skills that enables students to communicate with Chinese business partners, consumers, clients, and employers effectively;
5. To nurture a sense of ethics and social responsibility that prepares students to be visionary China business leaders.
   

Students can pursue additional graduation options including Double Concentration within BBA, or a Minor in non-business discipline

Requirements

Core Courses

BBA Project
Business & Corporate Social Responsibility
Business Communications
Financial Management
Management Information Systems
Marketing Management
Mathematics for Business
Organizational Behaviour
Principles of Accounting I
Principles of Accounting II
Principles of Macroeconomics
Principles of Microeconomics
Statistics for Business
Strategic Management

Concentration Required Courses

Business Management in China
Chinese Economic Development
International Business
Legal Aspects of China Business
Marketing Research Methods
Seminar in China Business

Concentration Elective Courses

China's Foreign Economic Relations & Trade
Human Resources Management in China
Industrial Management & Development in China
International Trade & Investment in China: Administration & Practice
Marketing in China
Money & Finance in China

Complementary Studies Courses

Core Requirements

I.T. 1120	Business Information Systems
LANG 1480	University Chinese
LANG 1491-2	English I & II
U.L. 1121-2	University Life
Physical Education Courses
Values and the Meaning of Life Course

Distribution Requirements*
Any two 3-unit courses outside Business, of which one must be Science course
Any two 3-unit courses outside 1st concentration
9-unit free elective courses**

* At least one of which must be a Level 3 course.

** Recommended elective courses
Global Marketing
Marketing Communication

Minor Programme in Marketing (for non-BBA students)
Students seeking to pursue the study of a minor programme would need to fulfill 15 units of courses specified by the offering department/programme. No registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.

Requirements

Required Courses

Basic Economic Principles
Business Management in China
Chinese Economic Development
The World of Business

Elective Courses

One of the following courses:
China's Foreign Economic Relations & Trade
Human Resources Management in China
International Business
International Trade & Investment in China: Administration & Practice
Marketing in China

Students who have taken any of the above courses in their concentration programme have to take additional elective courses(s) to fulfill the minor programme requirement.

Professional Qualification
1. Chartered Institute of Marketing (CIM) - Graduates can directly enter the Advanced Certificate Stage 2.
2. The Hong Kong Institute of Company Secretaries (HKICS) and The Institute of Chartered Secretaries & Administrators (ICSA) - Exemptions are granted from all subjects in the Foundation Programme of the HKICS/ICSA.
3. International Institute of Management (IIM) - Enrolled students and graduates are eligible to register as Associate Members of the Institute.

Career Opportunities
Graduates can select from a wide range of careers relating to China business, in management, marketing, finance, training, research, and consulting. We have placed our graduates in some well known Hong Kong, China, and international organizations including:

• Carlsberg Brewery (China)
• Calvin Klein
• Hong Kong General Chamber of Commerce
• Hong Kong Trade Development Council
• HSBC
• Reuters
• TSL Jewellery Limited

And career opportunities include, but are not limited to:

• Brand management
• Event (such as trade shows) and project management
• Financial management
• Human resource management and training
• Investment and business development
• Marketing research
• Retail and distribution management
• Sales management
  

Enquiries

To know more about the programme and our graduates, please contact the Marketing Department at 3411 – 7526.

 

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