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China Business Studies Major

China business has grown in importance in Hong Kong. China's institutional setting, legal framework, organisational behaviour, management style and business practices constitute a business environment which is very different from that of the Western world and Hong Kong.
The China Business Studies Major of the BBA (Hons) Degree Programme is a broadly-based business programme, providing a systematic training of the institutional, operational and behavioural aspects of China Business. The specific objectives are to provide students with:

1. A clear understanding of the economic structure, legal framework, and business environment of China.

2. The knowledge required for conducting China business, with special emphasis on marketing and finance.

3. The ability to integrate the complex dimensions of China business in making appropriate business and management decisions.

4. Communication and interpersonal skills, with special focus on Chinese organisational behaviour and Chinese style of management.

Major Curriculum

Core Courses

  • Principles of Accounting I & II
  • Introduction to Business
  • Mathematics for Business
  • Statistics for Business
  • Principles of Law
  • Principles of Microeconomics
  • Principles of Macroeconomics
  • Business Communications
  • Organisational Behaviour
  • Financial Management
  • Strategic Management
  • BBA Project

Major Courses

  • Legal Aspects of China Business
  • Business Management in China
  • Seminar in China Business
  • Foundations of Chinese Economy
  • International Trade and Investment in China: Administration and Practice
  • Money and Finance in China
  • Financial Institutions and Markets in China
  • Marketing in China
  • China's Foreign Economic Relations and Trade
  • Elementary Putonghua
  • Industrial Management and Development in China
  • Marketing Management
  • Marketing Research
  • International Business
  • Human Resources Management in China
  • Marketing Communications
  • International Marketing
  • Business to Business Marketing
  • Services Marketing

Complementary Studies Courses

  • Business Information Systems
  • University Chinese
  • English I & II
  • University Life
  • Two Physical Education Subjects
  • Values and the Meaning of Life Subject
  • Any two subjects outside Business, of which one must be Science subject
  • Any two non-major subjects
  • Any three free elective subjects

What makes a good CBS student?
A good CBS student should have a solid secondary school education. In addition, this Major would be suitable for someone who can accept the challenges of doing business in China and would like to apply business concepts and theories in the Chinese business context. CBS students should be dynamic and have good communication and interpersonal skills.

Career Opportunities
Graduates can select from a wide range of careers relating to China business, in management, marketing, finance, training, research, and consulting.

What professional recognition can graduates get?
1. Chartered Institute of Marketing (CIM)
Graduates can directly enter the Advanced Certificate Stage 2.

2. The Hong Kong Institute of Company Secretaries (HKICS) and The Institute of Chartered Secretaries & Administrators (ICSA)

Exemptions are granted from all subjects in the Foundation Programme of the HKICS/ICSA.

3. International Institute of Management (IIM)

Enrolled students and graduates are eligible to register as Associate Members of the Institute.


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