The Curriculum
The BBA curriculum provides students
with rigorous common core business courses, a broad-based
general education, and an opportunity to study a specialized
business area in considerable depth. It instills in
students a comprehensive knowledge of business and economic
principles, management and behavioral science theory,
quantitative and computer techniques, and language and
communication skills.
Each student takes 39 units of CORE courses, 21 units
of CONCENTRATION courses and 36 units of COMPLEMENTARY
STUDIES courses. The students can make use of the units
from Complementary Studies courses to attain a minor
or a second concentration:
The Year 1 curriculum consists largely
of foundation courses in business (CORE) and general
studies (COMPLEMENTARY STUDIES) that are common for
all students of the seven concentrations. Most concentrations
also introduce a CONCENTRATION REQUIRED COURSE in Year
1 to give students an early exposure to their discipline.
In Year 2 and Year 3, students will continue to finish
the CORE courses which are essential to business studies
and complete the BBA (Hons) degree in a specialized
concentration by taking up that concentrationˇ¦s respective
required courses and electives.
Core
Courses (39 units)
The CORE courses cover subjects essential
for literacy, numeracy, and an understanding of the
basic disciplines underlying business studies. A student
honours project is also part of the CORE
- BBA Project
- Business and Corporate Social Responsibility
- Business Communications
- Financial Management
- Management Information Systems / Accounting Information
Systems
- Marketing Management
- Mathematics for Business
- Organisational Behaviour
- Principles of Accounting I
- Principles of Accounting II
- Principles of Law
- Principles of Microeconomics
- Principles of Macroeconomics
- Statistics for Business
- Strategic Management
Concentration Courses
(21 units)
The CONCENTRATION courses provide knowledge and skills
in a specialized business area. They are required courses
and elective courses from one of the following seven
concentrations:
- Accounting
- Applied Economics
- China Business Studies
- Finance
- Human Resources Management
- Information Systems and e-Business Management
- Marketing
Complementary Studies
Courses (36 units)
The COMPLEMENTARY STUDIES include university life,
physical education, language, meaning and the value
of life subjects, and free electives from the universityˇ¦s
wide range of courses in many fields. They include:
- Business Information Systems
- University Chinese
- English I & II
- University Life
- Two Physical Education courses
- Values and the Meaning of Life Course
- Any two courses outside Business, of which one
must be Science course
- Any two courses outside 1st concentration
- Any three free elective courses
