Programme
Features
-
An integrated programme
that equips students with business essentials, core
skills in specific areas, and a broad grounding
in other disciplines
- An emphasis on whole-person education
-
Personal attention
to every student through small classes and commitment
from the teaching faculties
-
Each BBA student will be assigned
a faculty mentor to provide guidance
and counseling throughout their study
-
The only programme in Hong Kong
that offers an individual honours project
to every BBA student
- Equal emphasis on theory and practice
- A focus on China element
-
Pioneering entrepreneurship
studies where students start a business
with funding from the school under the guidance
of a faculty member
The Curriculum
The BBA curriculum provides students
with rigorous common core business courses, a broad-based
general education, and an opportunity to study a specialized
business area in considerable depth. It instills in
students a comprehensive knowledge of business and economic
principles, management and behavioral science theory,
quantitative and computer techniques, and language and
communication skills.
Each student takes 30 units of CORE
courses, 30 units of MAJOR courses and 36 units of COMPLEMENTARY
STUDIES courses:
The Year 1 curriculum consists largely
of foundation courses in business (CORE) and general
studies (COMPLEMENTARY STUDIES) that are common for
all students of the seven majors. Most majors also introduce
a MAJOR REQUIRED COURSE in Year 1 to give students an
early exposure to their discipline. In Year 2 and Year
3, students will continue to finish the CORE courses
which are essential to business studies and complete
the BBA (Hons) degree in a specialized major by taking
up that majorˇ¦s respective required courses and electives.
Core
Courses (30 units)
The CORE courses cover subjects essential
for literacy, numeracy, and an understanding of the
basic disciplines underlying business studies. An individual
student honours project is also part of the CORE
- Principles of Accounting I & II
- Introduction to Business
- Mathematics for Business
- Statistics for Business
- Principles of Law
- Principles of Microeconomics
- Principles of Macroeconomics
- Business Communications
- Organisational Behaviour
- Financial Management
- Strategic Management
- BBA Project
Major Courses (30 units)
The MAJOR courses provide knowledge and skills in
a specialized business area. They are required courses
and elective courses from one of the following seven
Majors:
- Accounting
- Applied Economics
- China Business Studies
- Finance
- Human Resources Management
- Information Systems Management
- Marketing
Complementary Studies
Courses (36 units)
The COMPLEMENTARY STUDIES include university life,
physical education, language, meaning and the value
of life subjects, and free electives from the universityˇ¦s
wide range of courses in many fields. They include:
- Business Information Systems
- University Chinese
- English I & II
- University Life
- Two Physical Education subjects
- Values and the Meaning of Life subject
- Any two subjects outside Business, of which one
must be Science subject
- Any two non-major subjects
- Any three free elective subjects
