BBA Learning Goals

• Students will have the fundamental knowledge and skills required for managing a business.
• Students will have an in-depth understanding of an area of specialization such as accounting, economics, China business studies, finance, human resources management, information systems and e-business management, and marketing.
• Students will have the oral and written communication skills and in information technology skills necessary for working in a business environment.
• Students will be analytical and critical thinkers able to solve real-world business problems.
• Students will have a solid understanding of
  1. how business is influenced by its environment, including economic, social-cultural, legal-political, technological, and other general conditions, as well as by an organisation’s stakeholders;
  2. the global nature of contemporary business; and
  3. the value of business ethics and good corporate governance.
• Students will have a broad exposure to other non-business disciplines.