Marketing
Major
The Marketing Major
of the BBA (Hons) Degree Programme educates students
to think logically and critically so they can solve
the challenging business problems faced by today's marketing
managers. The specific objectives are:
1. To enable students to build a solid understanding
of the basic structures of business.
2. To educate students the unique characteristics and
underlying principles of the marketing mix.
3. To educate students in both the theoretical and practical
functions of marketing.
4. To encourage logical and creative thinking so that
graduates can become versatile and decisive marketing
executives.
Major Curriculum
Core Courses
- Principles of Accounting I & II
- Introduction to Business
- Mathematics for Business
- Statistics for Business
- Principles of Law
- Principles of Microeconomics
- Principles of Macroeconomics
- Business Communications
- Organisational Behaviour
- Financial Management
- Strategic Management
- BBA Project
Major Courses
- Marketing Management
- Marketing Research
- Consumer Behaviour
- Strategic Marketing
- International Business
- Marketing Communications
- Marketing in Computer-Mediated Environments
- Sales Management
- Retailing
- International Marketing
- Business to Business Marketing
- Marketing in China
- Services Marketing
Complementary Studies Courses
- Business Information Systems
- University Chinese
- English I & II
- University Life
- Two Physical Education Subjects
- Values and the Meaning of Life Subject
- Any two subjects outside Business, of which one
must be Science subject
- Any two non-major subjects
- Any three free elective subjects
What makes
a good Marketing student?
A good Marketing student should have a sound academic
record. In addition, this Major would equip students
who like to accept challenges in managing and solving
complex marketing problems. He or she should be interested
in learning how to be a versatile and decisive marketing
executive. Good marketing students need to be dynamic,
well organised and have good communication as well as
interpersonal skills.
What are
the career opportunities of graduates?
Graduates can develop careers in product management,
advertising, retailing, marketing research, sales management,
business-to-business marketing and global marketing.
What professional
recognition can graduates get?
1. Chartered Institute of Marketing (CIM)
Graduates can directly enter the Advanced Certificate
Stage 3.
2. The Hong Kong Institute of Company Secretaries (HKICS)
and The Institute of Chartered Secretaries & Administrators
(ICSA)
Exemptions are granted from all subjects in the Foundation
Programme of the HKICS/ICSA.
3. International Institute of Management (IIM)
Enrolled students and graduates are eligible to register
as Associate Members of the Institute.
Career Paths after Graduation
