Three smart brains win jeans marketing award

HKBU has taken home the championship of a marketing plan competition with a practical and innovative proposal to launch a chain of new jeans stores in Hong Kong.

Three Year 3 business students, Terence Ho (Finance), Adrian Tong (Marketing) and Catherine Yick (Marketing), excelled from among 43 competing teams from seven universities. Their winning project was titled "Unlimited the Limited".

Participants had to submit plans based on real business data of the competition organiser, Angel Garment Ltd.

The BU team interviewed 180 Hong Kong residents to gauge consumers' buying habits, the size of the jeans market and the company's share of it.

On the basis of the market analysis, they tailored a set of recommendations for the company on product positioning, pricing strategies, target segments and retail locations to launch its new products in the local market.

Energetic marketing elites: (from left) Catherine, Terence and Adrian

back