Competition Format

The Teams

Each IIBD member nominated ONE team to attend the Competition. Each participating team must consist of not more than four full-time business students, with not more than one of them being a graduate student. Each team were supervised by a faculty supervisor. Students of the same team must come from the same institution at the time of application.


First Round of the Competition

All participating teams were assigned a case on 4 June 2008. They had submit the case analysis to IIBD secretariat by 16 June 2008. Five finalist teams, chosen by Organising Committee, were invited to Hong Kong to compete for the Gold, Silver and Bronze awards, as well as the Best Presenter award in the final round of the Competition on 11 November 2008.


  • Case Analysis

    Teams were required to submit a case analysis report of not more than 10 pages plus a 2-page Executive Summary based on the case.


  • Evaluation Criteria

    The Organising Committee based their decisions on criteria such as the depth and comprehensiveness of analysis, relevance, originality, and persuasiveness.

Final Round of the Competition

Finalist teams were presented with a business case in the morning of 11 November 2008. They had six hours to research, analyze and develop a set of action plans, make recommendations, and prepare their presentations. Presentations were made in the afternoon.


  • Case Preparation:

    1. The preparation time for the final round was six hours.

    2. Each team was assigned a workroom for their preparation period.

    3. The following items were provided to each team:
    a) 1 laptop (loaded with Microsoft Office Word, Excel and PowerPoint)
    b) wireless internet access
    c) 1 USB key
    d) 1 supplies kit (highlighters, paper, pens, cue cards, etc.)

    4. The case was to be solved in the preparation room. During the preparation all case material must remain in the preparation room. This includes, but was not limited to, the case itself, the presentation, etc.

    5. Teams might use textbooks, notes, etc. Use of the Internet for research purposes was permitted.

    6. Discussion of the case in person or through electronic devices with outside sources, faculty or advisors was not allowed.

    7. Presentations must be made in English using Microsoft PowerPoint. The teams might use notes and/or cue cards during the presentations.

    8. Each team must save their PowerPoint presentation files to the USB key provided and submit the USB key to IIBD office at the end of the preparation time.

    9. Each team would receive one copy (hand-out) of their presentation after having handed in their presentation.


  • Case Presentation

    1. Presentations must be made in English.

    2. Each finalist team had 20 minutes for presentation, followed by a 15-minute question-and-answer session with questions being asked by the panel of judges. Signs for five minutes and one minute remaining were shown to the presenting team.

    3. All team members must participate in the presentation, but not necessarily in the question-and-answer session following the presentation.

    4. Team presented PowerPoint presentations using built-in computer and projector in the presentation room.

    5. Teams were not allowed to watch any of the other teams’ presentations preceeding their own.

    6. Faculty supervisors were welcome to attend the entire competition.

    7. Teams might record their own presentations. IIBD would record all presentations for purposes of promoting the Competition.

    8. Announcement and Presentation of Gold, Silver, Bronze and Best Presenter awards were held on the first day of the IIBD & LEWI International Conference on Innovation and Entrepreneurship on 12 November 2008.


  • Evaluation Criteria

    Judges based their decisions on criteria such as the depth and comprehensiveness of analysis, relevance, originality, and persuasiveness, as well as each team’s ability to present arguments and recommendations.