Introduction

IIBD Case Competition is a competition for IIBD member and non-member universities worldwide. The purpose of IIBD Case Competition is to strengthen internationalisation through the enhancement of student and faculty networks, both social as well as professional. The Competition highlights the strategic challenges and managerial dilemmas faced by global business leaders. Students have to work under pressure to solve a real world business problem, using simulated business conditions such as time-critical deadlines and incomplete information, to formulate workable, action-oriented recommendations. It is a test of students’ creativity and problem-solving ability. These students, tomorrow’s business leaders, will be better prepared to meet the challenges of a rapidly changing global business environment.

This year, IIBD Case Competition 2010 were organised by IIBD and Chinese Businesses Case Research Centre, School of Business, HKBU.

During the First Round of the Competition, participating teams from 39 universities in 11 countries submitted written case analysis reports focusing on Corporate Sustainability. Five finalist teams have been chosen and invited to HKBU to compete for awards in the Final Round of the Competition which has been successfully held on 17 November 2010. The finalist teams received a real business case in the morning and they had six hours to prepare their presentations to the Panel of Judges in the afternoon.

Result of the Competition

Gold Award: Fudan University, Shanghai, Mainland China