Introduction

IIBD Case Competition is a competition for IIBD member and non-member universities worldwide. The purpose of IIBD Case Competition is to strengthen internationalisation through the enhancement of student and faculty networks, both social as well as professional. The Competition highlights the strategic challenges and managerial dilemmas faced by global business leaders. Students have to work under pressure to solve a real world business problem, using simulated business conditions such as time-critical deadlines and incomplete information, to formulate workable, action-oriented recommendations. It is a test of students’ creativity and problem-solving ability. These students, tomorrow’s business leaders, will be better prepared to meet the challenges of a rapidly changing global business environment.

This year, IIBD Case Competition 2011 was organised by IIBD and Chinese Businesses Case Research Centre, School of Business, HKBU.

During the First Round of the Competition, a total of 33 teams from 33 universities in 15 countries worldwide submitted written case analysis reports focusing on "Value Creation Through Branding". Five finalist teams were be chosen and invited to HKBU to compete for awards in the Final Round of the Competition which was held on 11 November 2011. The finalist teams received a real business case in the morning and they had six hours to prepare their presentations to the Panel of Judges in the afternoon. The five finalist teams are:

Ateneo de Manila University, The Philippines

Baylor University, USA

Hong Kong Baptist University, Hong Kong SAR

University of Prince Edward Island, Canada

Windesheim University of Applied Sciences, The Netherlands

Result of the Competition

Gold Award: University of Prince Edward Island, Canada