About SI 2007

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About the Programme

Started in 1997, the IIBD International Summer Institute (SI) had more than 500 motivated MBA and senior-year students from all around the world spending approximately 4 weeks in Hong Kong, Macau and/or Mainland China. As a SI participant, you will find the programme challenging, rewarding, and exciting both academically, culturally and personally. You will learn from fellow students as well as from faculty from different parts of the world. You will enjoy small group and class discussions, meet and make friends with people from more than 8 countries who typically attend SI each summer.

The SI 2007 is ogranised by the Wing Lung Bank International Institute for Business Development (IIBD), an academic consortia hosted by Hong Kong Baptist University (HKBU).

Our 2007 programme will compose of 3 sessions, running from 29 June – 4 August 2007. Session I (29 June – 20 July 2007): Taught courses, session II (23 – 27 July 2007): Seminar & Field Study on Doing Business in Hong Kong, and session III (28 July – 4 August 2007): Field Study on Doing Business in Mainland China. You can choose All or any one of the three sessions.

Session I - Taught Courses

(29 June - 20 July 2007, 22 days)

Curriculum:

The curriculum consists of three credit-bearing MBA level subjects:

	Advertising and Promotion: A Comparison of Asian and Western Advertising/Promotion Methods
	Marketing across Cultures
	Security Analysis and Valuation (with an International Approach)

Schedule:

Classes are scheduled from Monday to Friday in three sessions: morning, afternoon and evening. Each fully accredited subject consists of 14 teaching days, 3 hours per day. Credits earned are recorded on an official transcript and are transferable at most of your home universities. The total number of contact hours per subject is 42.

The first day of the Programme, i.e. 29 June is designated for registration and orientation, 2 July is the public holiday in Hong Kong; therefore, classes will start on 3 July. Final exams and presentation of testimonials is scheduled on 20 July.

Timetable: (Please click the subject code/title for subject description)

Time (Mon-Fri)	Subject Code	Title	Teaching Faculty
09:30 - 12:30	IIBD-4610	Advertising and Promotion: A Comparison of Asian and Western Advertising/Promotion Methods	Dr. James Gould Pace University
14:30 - 17:30	IIBD-4620	Marketing across Cultures	Dr. Yimin Zhu Sun Yat-sen University
18:45 - 21:45	IIBD-4630	Security Analysis and Valuation (with an International Approach)	Dr. Merav Ozair Pace University

Tuition Fee:

US$1,000 per subject

Accommodation Fee:

US$260, covering the period from 28 June – 21 July (23 nights)

Students will be accommodated on a twin-shared basis in the Student Residence Halls of HKBU.

Transfer of Credit/Unit:

All subjects to be offered are accredited by each of the 18 member universities. Students who wish to apply for credit recognition from their home institutions are advised to consult their academic advisors and apply through the relevant offices.

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Session II - Seminars and Field Study on Doing Business in Hong Kong

(23 - 27 July 2007, 5 days)

Activities include:

	Seminars & Workshops
	Exchange Session with Hong Kong students
	Corporate visits
	Sightseeing & Cultural Excursions

Schedule:

Date

Morning

Afternoon

Day 1

23 July (Mon)

	Opening Orientation
	Campus Tour
	Exchange Session with HKBU Students

City Tour

Day 2

24 July (Tue)

	Seminar on Hong Kong Business Environment
	Seminar on Economic Integration of Mainland China and Hong Kong

Corporate Visits

Day 3

25 July (Wed)

	Seminar on Financial Issues in Hong Kong
	Seminar Cross-cultural Management

Museum Visit

Day 4

26 July (Thur)

Workshop on Change Management

Corporate Visits

Day 5

27 July (Fri)

	Workshop on Team Building
	Sharing Session on Learning Experience about this Field Study

	Cultural Excursion
	Farewell Dinner

ProgrammeFee:

US$480 (including seminars, some meals, fieldtrips and tours)

Accommodation Fee:

US$70, covering the period from July 21– 28 (7 nights)

Students will be accommodated on a twin-shared basis in the Student Residence Halls of HKBU.

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Session III - Field Study on Doing Business in Mainland China

(28 July - 4 August 2007, 8 days)

Activities include:

	4 days in Shenzhen & 5 days in Shanghai
	Exchange Session with China students
	Corporate visits
	Sightseeing & Cultural Excursions

Schedule:

Date

Morning

Afternoon

Day 1

28 July (Sat)

Arrival in Shenzhen

Visit to University in Shenzhen

Shenzhen

(4 days/3 nights)

Day 2

29 July (Sun)

City Tour & Cultural Excursion

Day 3

30 July (Mon)

Corporate Visits

Day 4

31 July (Tue)

	Departure from Shenzhen
	Arrival in Shanghai

City Tour

Shanghai

(5 days/4 nights)

Day 5

1 Aug (Wed)

	Visit to Shanghai University
	Exchange Session with Students of Shanghai University

Corporate Visit

Day 6

2 Aug (Thur)

Corporate Visit

City Tour & Cultural Excursion

Day 7

3 Aug (Fri)

	Visit to Shanghai Jiaotong University
	Exchange Session with Students of Shanghai Jiaotong University

	Sharing Session on Learning Experience about this Field Study
	Farewell Dinner

Day 8

4 Aug (Sat)

Free Excursion

Departure from Shanghai

ProgrammeFee:

US$860 (including meals, accommodation in Shenzhen & Shanghai, fieldtrips and tours)

Train ticket (Hong Kong <-> Shenzhen) & air ticket (Shanghai <-> Shenzhen) are not included in the programme fee.

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