| Code | 501F |
| Title | All News! All Media: The Transformation of the BCC NewsRadio |
| Author | Philips Feng |
| Affiliation | News manager, Broadcasting Corporation of China, Taiwan, China |
| Abstract |
"BCC NewsRadio" is a nation-wide AM network in Taiwan.
Confronting the fierce competition in radio market, "BCC NewsRadio" has been readjusted itself as a continuous, massive "all news" format since Aug.2000, and thus has successfully stayed its leading role in Taiwan, occupying a 7.4% listening rate according to the market survey done by the "Broadcasting Development Fund Taiwan" in 2002. There are almost 200 AM/FM radio stations in Taiwan, "BCC NewsRadio" is among the top 5.
Due to the rapid development of internet, and broadband wireless communication technology, now "BCC NewsRadio" is definitely one of the most important content providers to all the portal websites and mobile communication in Taiwan.
While the partnership extended to 16 different cooperators, "BCC NewsRadio" made full use of its tremendous and categorized database, following the standard operation process(SOP) and its computerized operation system set up from 5 years ago. Accordingly, this multi-media cooperation cost zero, no matter in human resources or in real expense.
Moreover, this brand new concept has already created a model for value-added
marketing in radio. In short , from now on, the radio station can earn money
not only thru the traditional commercial advertisement, it also comes from
the cooperative relationship with other media and "BCC NewsRadio" is proud
and honored to start the trend in 21st century. (Chinese version) |