Internet Marketing Research Homepage
Evaluation Form

INSTRUCTIONS
Below are some statements relating to your attitudes towards the marketing research homepages. Please indicate the amount of agreement and disagreement with each statement by circling the most appropriate number according to the following scale: 1 = Strongly Disagree (SD); 2 = Disagree (D); 3 = Neutral; 4 = Agree (A); 5 = Strongly Agree (SA).

Section I: Loading Speed of the Webpages SD D N A SA
1. In general, webpages in this Web site are loaded efficiently.
2. The site provides information to the viewers while images are loading.

Section II: Navigability of the Web Site SD D N A SA
1. The webpages in the Web site are logically organized.
2. One can easily get lost when exploring the site.
3. Navigator maps help to explore the site.
4. Search function helps explore the site.
5. The site provides correct navigator links on each webpage.

Section III: Technologiness and Appropriateness of the Site SD D N A SA
1. Screen space is used effectively.
2. Color enhances the effectiveness of the site.
3. Animation enhances the effectiveness of the site.

Section IV: Effectiveness of the Web Site SD D N A SA
1. The rationale of the Web site is clearly stated.
2. The Web site is consistent with the objectives specified in the course outline.
3. Important terms, concepts, and information have been amplified effectively.
4. The design of the webpage is appropriate for students studying marketing research.
5. Activities, content, and information in the webpages are likely to motivate students to conduct marketing research.

Section V: Quality and Originally of the Web Site SD D N A SA
1. The webpages are free from spelling mistakes.
2. The webpages are free from typographical errors.
3. The wepages appeal to me.
4. The webpages provide professional information on marketing research.
5. This Web site has original and unique features that are not found in other marketing research Web sites.

Section VI: Contribution of the Web Site SD D N A SA
1. The webpages provide relevant information for other marketing courses.
2. The webpages contents are consistent with the experiments of the users.
3. The webpages can be used as a basis for additional, related development in teaching other marketing subjects.

Section VII: Visitor Experience
1. Which parts of the Web site did you enjoy most? Why?
2. Which parts of the Web site frustrated you most? Why?
3. Which parts of the Web site exceed your expectations? Why?
4. Which parts of the Web site fall short of your expectations? Why?
5. Would you like to return to this Web site in the future? Why or Why not?
6. In your opinion, how can this Web site be improved?


Thanks for Your Time and Cooperation