MKT2330 - Internet Questionnaire Sampler

Questionnaire Picture Internet Questionnaire Sampler

You are now at level: Home [Web Site Map]: Internet Questionnaire Sampler

The Internet Questionnaire Sampler section introduces different questionnaire designs to be used in the Netscape browser and the E-mail environment to solicit information from the Internet users. This section also includes a collection of Internet Questionnaires examples currently used by companies, universities, and other organisations.

Using HTML for Questionnaire Design

Here are some of the HTML codes one could use for questionnaire designs. A major advantage is that information can be collected from users through an ordinary Web browser, such as Netscape's Navigator. In addition, most users are already familiar with the browser interface, such as buttons, drop-down menus, and option lists, which makes them even more user-friendly.

Drop Down List	This is what a drop-down list (or sometimes called pop-up selector) looks like. User could only select ONE option from the pre-defined list. My favourite fruit is: For example, the above list allows user to pick a favourite fruit (from the list of five), with Kiwifruit pre-selected. Click here to see the HTML code.
Radio Button	Like a drop-down list, users could only choose ONE of the options avaiable from the list. Again, using the fruit example with Kiwifruit pre-selected. What is your favourite fruit? Apple Kiwifruit Orange Strawberry Water Melon Click here to see the HTML code.
Single-Line Input	A single-line input is usually for name inputs (`SIZE=20` and `MAXLENGTH=30`) such as: Please type your name here: Click here to see the HTML code.
Text Area	A text area on the other hand has multiple rows with horizontal and vertical scroll bars, usually for user comments. The example below is a text-area with `COLS=50` and `ROWS=3`. Please enter your comments here: Click here to see the HTML code.
Multiple Selections	This time, users could choose one or more options from the available list, such as: My favourite game(s) is(are): To select, click the appropriate choice(s) while holding down the Ctrl (Control) key. Only four lines are visible at any one time because of the HTML code `SIZE=4`. Click here to see the HTML code.
Check Box	Check box is very similar to multiple selections, where users could check (tick) all the boxes applied. My favourite game(s) is(are): Badminton Cricket Golf Rugby Squash Tennis Click here to see the HTML code.
Common Gateway Interface	The Common Gateway Interface (CGI) is a collection of documentation and examples of using CGI and HTML to collect information through the World-Wide Web environment.
Examples	Click here to access the Evaluation Form for this Web Site. You could also click here to see another example of a questionnaire converted to the HTML format.

Questionnaire Examples

MicroVision	MicroVision's Lifestyle Game is an example of how to use geodemographics (e.g., combining postal codes with income levels) for consumer segmentations.
SRI's VALS	Using two dimensions: self-orientation and resources, SRI's VALS-2 (Values and Lifestyles Program) defines 8 segments of adult consumers who have different attitudes and exhibit distinctive behavior and decision-making patterns. This web site also includes VAL-2 cases, the actual VALS-2 Survey, and a section for non-US users.
GVU's WWW User Survey	Since January 1994, the Graphics, Visualization, and Usability (GVU) Center at Georgia Tech has been conducting the WWW User Survey. Click here for the 6^th GVU WWW User Survey (most recent one). This web site also includes an executive summary and the original questions.
Survey Assistant	WWW Survey Assistant is a program that has been designed to simplify the process of World-Wide Web survey publishing. Such as the ability to create a user designed project and automatically transformed it into HTML format and CGI program.
Internet Questionnaire	System Concepts Ltd's Internet Questionnaire is a survey for the British Standards Institute to identify what users want from on-line information.
Giftworld: Questionnaire	Giftworld Questionnaire is an online suggestion box by Giftworld, a Dutch mail order company offering handmade products.
LifeNet: Questionnaire	LifeNet Questionnaire is an online survey with mostly financial-planning questions for its potential clients.
Technology Panel	IntelliQuest's Technology Panel is a worldwide research panel of technology users. This panel is a collection of people who are using technology products at home or at work. You could also check out their Member Profile Survey.
Skin Care Survey	PSS InterNet Skin Care Survey is another example of how to use the Web environment to collect information from potential customers.

You are now at level: Home [Web Site Map]: Internet Questionnaire Sampler


Back to Home Page	Site Purpose	Web Search Tools	Marketing Sources	Listservs	Usenet Groups	Internet Help

About this Web Site
Send questions or comments regarding this web site to mkt2330@hkbu.edu.hk.
Copyright © Department of Marketing, Hong Kong Baptist University, 1997.