MKT2330 - Marketing Sources: Agency, Government and Institution

Marketing Sources Picture Marketing Sources
Agency, Government and Institution

You are now at level: Home [Web Site Map]: Marketing Sources: Agnecy, Government and Institution

In this section, you could access some of the marketing-related Agencies, Government departments and Institutions. Following is a collection homepages of marketing research firms, advertising agencies, organisations/government offices, marketing associations, and educational institutions.

You could also click here for an alphabetical list of Web Sites mentioned in this section.

Marketing Research Firms

ESOMAR Homepage of the European Society for Opinion & Marketing Research (ESOMAR). Also check out their ESOMAR Directory of Research Organisations, which includes over 1,000 entries from around the world.

QRCA Qualitative Research Consultants Association (QRCA) Web page is a site for practicioners who specialize in qualitative research, such as moderators and analysts of focus groups and individual depth interviews (IDIs).

Greenfield Online Research Center Users could earn money and win prizes by taking part in a variety of online Surveys and Focus Groups by this company

J.D. Power & Associates J.D. Power & Associates specialise in marketing information on airlines, cars, computers, credit cards, phone services and tires.

American Demographics/ Markeitng Tools American Demographics/ Marketing Tools provide services for companies who want to conduct online marketing research.

ASI Research ASI Research: also check out the ASI Industry Information.

Dataquest Dataquest: information and trends for the technology market. You could also check out their What’s New section for all the latest news and updates.

Dun & Bradstreet Dun & Bradstreet

Audits & Surveys Worldwide Audits & Surveys Worldwide

I/PRO Internet Profiles Corporation

Mintel A series of market research and analysis reports which look at market trends, market size, etc.

AC Nielsen Corporation AC Nielsen Corporation

ActivMedia, Inc. ActivMedia, Inc.: Market Research and Assistance for Net Marketers.

SRI International SRI International

Nielsen Media Research Nielsen Media Research: Interactive Services Web Site

The Gallup Organization The Gallup Organization

BCC Reports This page contains reports on industrial research and technical market analyses produced by the Business Communications Company, Inc.

Emerging Technologies Research Here you could find out Emerging Technologies Research studies from FIND/SVP, Inc. For those who are interested in Internet statistics, there is an American Internet User Survey.

Advertising Agencies

AdsOnline AdsOnline is an agency for newspaper advertising sales and creative department.

BBDO TechSetter BBDO TechSetter: Aims to find out how changes in digital communications are going to affect the way we think about the world we live in, with links to online surveys (change monthly), past survey results, online magazine, and much more.

JWT J. Walter Thompson World Home Page. There is also a home page for JWT Hong Kong.

Ogilvy & Mather BrandNet Ogilvy & Mather BrandNet is a worldwide resource for the study of brands, advertising, and the Ogilvy process of Brand Stewardship.

Saatchi & Saatchi Saatchi & Saatchi Business Communications

Bates USA Bates USA

DDB Interactive DDB Interactive

Organisations/Government offices

Hong Kong Statistics Hong Kong Statistics

HKTDC Hong Kong Trade Development Council

U.S. Census Bureau U.S. Census Bureau

Statistics Canada Statistics Canada

U.S. International Trade Administration U.S. International Trade Administration - Trade Information

U.S. EPA U.S. Environmental Protection Agency

U.S. National Trade DataBase U.S. Department of Commerce’ National Trade DataBase.

U.S. Urban Information Center U.S. Urban Information Center

U.S. Library of Congress U.S. Library of Congress WWW Home Page: a good reference source.

Ciesin’ U.S. Demographics Ciesin’ U.S. Demographics

U.S. Government Databases U.S. Government Databases

Consumer Information Center Consumer Information Center is a US-based consumer protection/ and support organisation.

Insurance News Network Guide to auto, home and life insurance.

Consumer World Consumer World is another consumer protection/support organisation.

Social Indicators This is World Bank's Social Indicators of Development Database Search. There is also a Database Search on Trends in Developing Countries Economies.

World and Non-U.S. Data World and non-U.S. data

U.S. Foreign Trade Economic Statistics U.S. Foreign Trade Economic Statistics (gopher site).

Country Reports Country Reports focus on various countries’ Economic Policy and Trade Practices (gopher site).

Central Intelligence Agency Central Intelligence Agency (CIA) has a list of publications which are useful for marketing research. To find out more about another country, you may also try their World Factbook 1995.

Marketing Associations

American Marketing Association The American Marketing Association (AMA) is the worlds largest and most comprehensive professional society of marketers. Founded in 1937 as a professional non-profit organization for marketers, AMA's purpose is to promote education and assist in personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.

Chartered Institute of Marketing The Chartered Institute of Marketing is a marketing association based in the UK.

RAMA International Retail Advertising & Marketing Association International (RAMA) is the only international association devoted exclusively to retail marketing and advertising professionals.

ACR The Association for Consumer Research

American Advertising Federation American Advertising Federation (AAF) is professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia.

AAAA The American Association of Advertising Agencies (AAAA) is the national trade organization representing the American advertising agency business.

Asia Pacific Marketing Federation The Asia Pacific Marketing Federation (APFM) has links to other Asia/Pacific marketing insitutions and associations.

Asian Mass Communication Research & Information Centre Asian Mass Communication Research & Information Centre is a major resource for communicators in the Asia-Pacific. Established in 1971 with the support of the Government of Singapore and Friedrich-Ebert-Stiftung, it is dedicated to the mass communication development in the Asia Pacific region.

Advertising Media Internet Center Advertising Media Internet Center (AMIC) is created by the Advertising Research Foundation (ARF). Founded in 1936, the ARF seeks to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Educational Institutions

Chinese University of Hong Kong Chinese University of Hong Kong (CU): Department of Marketing at the Faculty of Business Administration.

Harvard University Harvard University: Harvard Business School

Manchster Metropolitan University Manchester Metropolitan University (MMU): the Department of Retailing & Marketing at the Faculty of Business & Management has links to specialised research units for marketing and retailing, such as the Retail Education Group (REG).

Massachusetts Institute of Technology Massachusetts Institute of Technology (MIT): Sloan School of Management

Michigan State University Michigan State University

Royal Melbourne Institute of Technology Royal Melbourne Institute of Technology (RMIT): Department of Marketing, Logistics & Property at the Business Faculty

Tilburg University Tiburg University (Katholieke Universiteit Brabant): Home to the Links to Academic Marketing Journals.

University of Chicago University of Chicago: Marketing Management at the Graduate School of Business.

University of South Australia University of South Australia: Marketing Science Centre at the Faculty of Business and Management.

University of Wales Swansea University of Wales Swansea: European Business Management School's Marketing Group is a research unit specialises in marketing issues.

Vanderbilt University Vanderbilt University: Do check out their Project 2000 Homepage, a research program on marketing in computer mediated environments.

Agnecy, Government and Institution

In alphabetical order
A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z

A
AC Nielsen Corporation
ActivMedia, Inc.
AdsOnline
Advertising Media Internet Center (AMIC)
Advertising Research Foundation (ARF)
American Advertising Federation (AAF)
American Association of Advertising Agencies (AAAA)
American Demographics/Markeitng Tools
American Marketing Association (AMA)
ASI Research
Asian Mass Communication Research & Information Centre
Asia Pacific Marketing Federation (APMF)
Association of Consumer Research (ACR)
Audits & Surveys Worldwide

B
Bates USA
BBDO TechSetter
Business Communications Company

C
Central Intelligence Agency (CIA)
Chartered Institute of Marketing (CIM)
Chinese University of Hong Kong (CUHK)
Ciesin’ U.S. Demographics
Consumer Information Center
Consumer World
Country Reports (gopher site)

D
Dataquest
DDB Interactive
Dun & Bradstreet

E
Emerging Technologies Research
European Business Management School (EBMS) at the University of Wales Swansea
European Society for Opinion & Marketing Research (ESOMAR)

G
Gallup Organization
Greenfield Online Research Center

H
Hong Kong Statistics
Hong Kong Trade Development Council (HKTDC)
Harvard Business School (HBS)
Harvard University

I
Insurance News Network
Internet Profiles Corporation (I/PRO)

J
J.D. Power & Associates
J. Walter Thompson World (JWT)
J. Walter Thompson Hong Kong (JWT Hong Kong)

K
Katholieke Universiteit Brabant (Tilburg University)

M
Manchster Metropolitan University (MMU)
Massachusetts Institute of Technology (MIT)
Michigan State University
Mintel

N
Nielsen Media Research: Interactive Services

O
Ogilvy & Mather BrandNet

Q
Qualitative Research Consultants Association (QRCA)

R
Retail Advertising & Marketing Association International (RAMA)
Royal Melbourne Institute of Technology (RMIT)

S
Saatchi & Saatchi Business Communications
Sloan School of Management (at MIT)
Social Indicators (from the World Bank)
SRI International
Statistics Canada

T
Tilburg University (Katholieke Universiteit Brabant)

U
U.S. Census Bureau
U.S. Environmental Protection Agency (EPA)
U.S. Foreign Trade Economic Statistics
U.S. Government Databases
U.S. International Trade Administration
U.S. Library of Congress
U.S. National Trade DataBase
U.S. Urban Information Center
University of Chicago
University of South Australia
University of Wales Swansea

V
Vanderbilt University

W
World and Non-U.S. Data

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Copyright © Department of Marketing, Hong Kong Baptist University, 1997.

ESOMAR	Homepage of the European Society for Opinion & Marketing Research (ESOMAR). Also check out their ESOMAR Directory of Research Organisations, which includes over 1,000 entries from around the world.
QRCA	Qualitative Research Consultants Association (QRCA) Web page is a site for practicioners who specialize in qualitative research, such as moderators and analysts of focus groups and individual depth interviews (IDIs).
Greenfield Online Research Center	Users could earn money and win prizes by taking part in a variety of online Surveys and Focus Groups by this company
J.D. Power & Associates	J.D. Power & Associates specialise in marketing information on airlines, cars, computers, credit cards, phone services and tires.
American Demographics/ Markeitng Tools	American Demographics/ Marketing Tools provide services for companies who want to conduct online marketing research.
ASI Research	ASI Research: also check out the ASI Industry Information.
Dataquest	Dataquest: information and trends for the technology market. You could also check out their What’s New section for all the latest news and updates.
Dun & Bradstreet	Dun & Bradstreet
Audits & Surveys Worldwide	Audits & Surveys Worldwide
I/PRO	Internet Profiles Corporation
Mintel	A series of market research and analysis reports which look at market trends, market size, etc.
AC Nielsen Corporation	AC Nielsen Corporation
ActivMedia, Inc.	ActivMedia, Inc.: Market Research and Assistance for Net Marketers.
SRI International	SRI International
Nielsen Media Research	Nielsen Media Research: Interactive Services Web Site
The Gallup Organization	The Gallup Organization
BCC Reports	This page contains reports on industrial research and technical market analyses produced by the Business Communications Company, Inc.
Emerging Technologies Research	Here you could find out Emerging Technologies Research studies from FIND/SVP, Inc. For those who are interested in Internet statistics, there is an American Internet User Survey.

AdsOnline	AdsOnline is an agency for newspaper advertising sales and creative department.
BBDO TechSetter	BBDO TechSetter: Aims to find out how changes in digital communications are going to affect the way we think about the world we live in, with links to online surveys (change monthly), past survey results, online magazine, and much more.
JWT	J. Walter Thompson World Home Page. There is also a home page for JWT Hong Kong.
Ogilvy & Mather BrandNet	Ogilvy & Mather BrandNet is a worldwide resource for the study of brands, advertising, and the Ogilvy process of Brand Stewardship.
Saatchi & Saatchi	Saatchi & Saatchi Business Communications
Bates USA	Bates USA
DDB Interactive	DDB Interactive

Hong Kong Statistics	Hong Kong Statistics
HKTDC	Hong Kong Trade Development Council
U.S. Census Bureau	U.S. Census Bureau
Statistics Canada	Statistics Canada
U.S. International Trade Administration	U.S. International Trade Administration - Trade Information
U.S. EPA	U.S. Environmental Protection Agency
U.S. National Trade DataBase	U.S. Department of Commerce’ National Trade DataBase.
U.S. Urban Information Center	U.S. Urban Information Center
U.S. Library of Congress	U.S. Library of Congress WWW Home Page: a good reference source.
Ciesin’ U.S. Demographics	Ciesin’ U.S. Demographics
U.S. Government Databases	U.S. Government Databases
Consumer Information Center	Consumer Information Center is a US-based consumer protection/ and support organisation.
Insurance News Network	Guide to auto, home and life insurance.
Consumer World	Consumer World is another consumer protection/support organisation.
Social Indicators	This is World Bank's Social Indicators of Development Database Search. There is also a Database Search on Trends in Developing Countries Economies.
World and Non-U.S. Data	World and non-U.S. data
U.S. Foreign Trade Economic Statistics	U.S. Foreign Trade Economic Statistics (gopher site).
Country Reports	Country Reports focus on various countries’ Economic Policy and Trade Practices (gopher site).
Central Intelligence Agency	Central Intelligence Agency (CIA) has a list of publications which are useful for marketing research. To find out more about another country, you may also try their World Factbook 1995.

American Marketing Association	The American Marketing Association (AMA) is the worlds largest and most comprehensive professional society of marketers. Founded in 1937 as a professional non-profit organization for marketers, AMA's purpose is to promote education and assist in personal and professional career development among marketing professionals, and to advance the science and ethical practice of marketing disciplines.
Chartered Institute of Marketing	The Chartered Institute of Marketing is a marketing association based in the UK.
RAMA International	Retail Advertising & Marketing Association International (RAMA) is the only international association devoted exclusively to retail marketing and advertising professionals.
ACR	The Association for Consumer Research
American Advertising Federation	American Advertising Federation (AAF) is professional advertising association that binds the mutual interests of corporate advertisers, agencies, media companies, suppliers and academia.
AAAA	The American Association of Advertising Agencies (AAAA) is the national trade organization representing the American advertising agency business.
Asia Pacific Marketing Federation	The Asia Pacific Marketing Federation (APFM) has links to other Asia/Pacific marketing insitutions and associations.
Asian Mass Communication Research & Information Centre	Asian Mass Communication Research & Information Centre is a major resource for communicators in the Asia-Pacific. Established in 1971 with the support of the Government of Singapore and Friedrich-Ebert-Stiftung, it is dedicated to the mass communication development in the Asia Pacific region.
Advertising Media Internet Center	Advertising Media Internet Center (AMIC) is created by the Advertising Research Foundation (ARF). Founded in 1936, the ARF seeks to improve the practice of advertising, marketing and media research in pursuit of more effective marketing and advertising communications.

Chinese University of Hong Kong	Chinese University of Hong Kong (CU): Department of Marketing at the Faculty of Business Administration.
Harvard University	Harvard University: Harvard Business School
Manchster Metropolitan University	Manchester Metropolitan University (MMU): the Department of Retailing & Marketing at the Faculty of Business & Management has links to specialised research units for marketing and retailing, such as the Retail Education Group (REG).
Massachusetts Institute of Technology	Massachusetts Institute of Technology (MIT): Sloan School of Management
Michigan State University	Michigan State University
Royal Melbourne Institute of Technology	Royal Melbourne Institute of Technology (RMIT): Department of Marketing, Logistics & Property at the Business Faculty
Tilburg University	Tiburg University (Katholieke Universiteit Brabant): Home to the Links to Academic Marketing Journals.
University of Chicago	University of Chicago: Marketing Management at the Graduate School of Business.
University of South Australia	University of South Australia: Marketing Science Centre at the Faculty of Business and Management.
University of Wales Swansea	University of Wales Swansea: European Business Management School's Marketing Group is a research unit specialises in marketing issues.
Vanderbilt University	Vanderbilt University: Do check out their Project 2000 Homepage, a research program on marketing in computer mediated environments.