This section includes lists of links and resources of marketing-related electronic journals, online accessible magazines and news sources.
| Journal of Marketing | JM was established in 1936 and is designed to
meet the challenge of bridging the gap between theory and application.
|
| Journal of Marketing Research | It is a highly respected quarterly publication that deals
with the philosophical, conceptual and technical aspects of the marketing
research function. JMR is published for the technically-oriented
professional researcher or academician.
|
| Journal of Empirical Generalisations in Marketing Science | JEMS (ISSN 1326-4443) is the first on-line journal
for marketing, consumer behaviour, and strategy research. It exists to
publish: replication and extension research, critical reviews of previous
research (single studies or streams of research), meta analyses commentaries
on scientific development and philosophy of science.
|
| Journal of Consumer Research | Founded in 1974, the JCR (ISSN 0093-5301) publishes
scholarly research aimed at describing and explaining consumer behavior,
in the broadest sense of the term.
|
| European Journal of Marketing | EJM (ISSN 0309-0566) deals with key issues,
developments and emerging trends in European marketing practice.
|
| Journal of Personal Selling & Sales Management | JPSSM is a journal devoted to the encouragement
of professional and academic thinking, exchange, and research in the
world of selling and sales management.
|
| Cyber-Journal of Sport Marketing | CJSM (ISSN 1327-6816) is intended to act as a link
between researchers, students and practitioners in the discipline of sport
marketing.
|
| European Journal of Marketing | EJM (ISSN 0309-0566) deals with key issues,
developments and emerging trends in European marketing practice.
|
| Harvard Business Review | Harvard Business Review targets the
professional managers with the latest research, theories, practical cases, and
help solving the strategic challenges and operating problems of the day.
|
| Sloan Management Review | Sloan Management Review provides articles that are both rigorous
and practical. Article from the SMR could stand alone in a research journal,
but it also helps professional managers solve real-world problems.
|
| California Management Review | California Management Review emphasizes three areas
of critical importance to both practicing managers and academic researchers:
Strategy and Organization, Global Competition and Competitiveness, and Business
and Public Policy.
|
| Marketing Research On-Line | Marketing Research On-Line (ISSN 1326-4451) deals with research issues such
as preliminary empirical findings, preliminary theoretical formulations,
and other pieces of marketing research.
|
| International Journal of Service Industry Management | IJSIM (ISSN 0956-4233) is a major research journal dedicated exclusively
to the service sector and deals with issues of common concern.
|
| International Journal of Entrepreneurial Behaviour & Research | IJEBR (ISSN 1355-2554) provides the opportunity to
give proper consideration to the contribution this field of business makes,
and works towards shifting current perceptions of the entrepreneur away
from new-venture creations, into the wider fields these individuals occupy.
|
| The Internet Business Journal | An online journal dedicated to Internet business issues.
|
| B>Quest | B>Quest (ISSN 1084-3981) is a journal of applied
topics in business and economics.
|
| Australian Journal of Management | AJM (ISSN 1327-2020) publishes research in applied
economics, finance, industrial relations, political science, psychology,
statistics, and other disciplines, provided the application is to management,
as well as research in areas such as marketing, corporate strategy,
operations management, organisation development, decision analysis, and
other problem-focused paradigms.
|
| The Qualitative Report | The Qualitative Report (ISSN 1052-0147) is an online journal dedicated to writing and discussion
of and about qualitative and critical inquiry.
|
| China Review International | China Review International (ISSN 1069-5834) is multidisciplinary in scope and international
in coverage, providing English-language reviews of key China-related books from China,
Taiwan, Hong Kong, Japan, the U.S., Europe, and elsewhere.
|
| Policy, Organisation & Society | Policy, Organisation & Society (ISSN 1034-9952) aims
to use an interdisciplinary approach to analyse and evaluate the social,
political, industrial and legal issues currently shaping Australia and
Asia-Pacific societies.
|
| Asia Times | Asia Times gives readers added value through its
insights and analyses about Asia, such as the ins and outs of business and
politics in the region, and a complete and up-to-date picture on Asia's
regional financial markets.
|
| Asia, Inc. Online | Asia, Inc. Online
|
| China Business Net | China Business Net
|
| Advertising Age | Advertising Age
|
| A&M | Asian Advertising and Marketing (A&M) is a biweekly
business news-magazine covering all aspects of marketing, advertising and
media developments across Asia.
|
| AdWeek Online | AdWeek Online
|
| Marketing Week | Marketing Week is the UK's leading weekly news
magazine for marketing, advertising and media professionals. News are updated
every Wednesday in this online edition called Marketing Week On-Line 00:01.
|
| Active Marketer | Active Marketer
|
| Far Eastern Economic Review | Far Eastern Economic Review Interactive Edition
|
| The Wall Street Journal | The Wall Street Journal Interactive Edition. Also checkout
their latest Marketing
Headlines.
|
| Forbes Magazine | Forbes Magazine
|
| Fortune Magazine | Fortune Magazine
|
| Guerrilla Marketing Online | A weekly website for small business, entrepreneurs, sales
people and marketers of all kinds.
|
| China Business News | China Business News: Weekly business news briefs.
|
| MaxiMarketing Insights | News and analysis of current use by brands, services, and
retailers of direct relationship marketing, (database marketing, integrated
marketing, customized marketing, niche marketing, event marketing, loyalty marketing,
individualized marketing, etc.) around the world.
|
| Direct Marketing News | DM News, founded in 1979, is a news medium which carries
timely news articles on new DM campaigns, general advertising agencies, activities of direct marketing
clubs and associations, along with business news and economic developments of interest to direct marketers.
|
| FT.com | Financial Times (FT) contains the latest international
business news, comment and analysis. Like many online news services, there
are no subscription fees, but users need to register first. Its search
facility has an archive of 30 days of material published on the web.
|
| Nasdaq Web Site | Nasdaq Web Site includes the latest trading information
on Nasdaq companies (at least 15 minutes delayed) and up to 60 months of
historical information and charting.
|
| Nikkei Net | Nikkei Net is a comprehensive source of Asian business
news, published by the Nihon
Keizai Shimbun, Inc.
|
| South China Morning Post | SCMP Internet Edition. Need to register first (registration
is free of charge).
|
| CNN Interactive | CNN Interactive not only offers breaking stories
and features, but also many months worth of archived news stories (accessible
via the Search Tool). You
could also checkout CNN Financial Network (CNNfn)
for the latest business news around the world.
|
 |
 |
 |
 |
 |
 |
 |
| Back to Home Page |
Site Purpose |
Web Search Tools |
Listservs | Usenet Groups |
Internet Help |
Internet Questionnaire Sampler |
About this Web Site
Send questions or comments regarding this web site to mkt2330@hkbu.edu.hk.
Copyright © Department of Marketing,
Hong Kong Baptist University, 1997.
