This section collects some of the homepages of marketing educators in the world who like to share their experience of incorporating Internet into their teaching, for example on-line general resources, and on-line accessible teaching materials such as case studies.

Tutorial notes for this course is also available by following this link.

General Resources

MouseTracks	New South Network Services (NSNS) MouseTracks: Marketing Resources and Activities.
Syllabits: Marketing	Syllabits: Marketing includes resources for Marketing Instruction.
The Hermes Project	The Hermes Project is a research project on the commercial uses of the World-Wide Web.
IECC	Intercultural E-mail Classroom Connections (IECC) is provided by St. Olaf College as a free service to help teachers and classes link with partners in other countries and cultures for e-mail classroom pen-pal and project exchanges. Also check out their IECC Projects.
Electronic Discussion Groups	Directory of Scholarly Electronic Discussion Groups on Business, Accounting, Finance, Management and Marketing
Marketing with Digital Media	Columbia College's Marketing with Digital Media - Course Bookmarks.
WSJ Classroom Edition	The Wall Street Journal Classroom Edition: Links to various sections such as an introduction to economic indicators and trends, demographics and a Dow Jones Directory.
Electronic Commerce	Samples of Electronic Commerce on the Internet
EXPO Guide	All upcoming conferences and expositions.
Business and Education Links	(UK) Warwick Business School's Business and Education Links. You could also try their text version if the Web page is too slow.

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Case Studies

Marketing Cases and Analysis	Marketing Cases and Analysis
The Economist: Internet Survey	The Accidental Superhighway is a survey of the Internet by the Economist.
Electronic Commerce	Electronic Commerce: Effects on Electronic Markets by Rolf T. Wigand and Robert I. Benjamin is a paper on Electronic Commerce from the Journal of Computer-Mediated Communication (JCMC).

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MKT2330 Tutorial Notes

Tutorial Notes 1

The Netscapetm browser environment: Window objects MKT2330 Web Site: General Environment MKT2330 Web Site: An Example MKT2330 Web Site: Outline This document is also available in Word for Windows 6.0 format. To download, click the appropriate link while holding down the SHIFT key. NOTES-1.DOC (Very large! Need more time to download. Size: 1,635KB) NOTES-1.ZIP (Compressed! Need to UNZIP the file first. Size: 211KB)

Tutorial Notes 2

Setting Up Netscape Mail for HKBU Accounts Usenet Newsgroups: An Example Listserv Mailing List: An Example This document is also available in Word for Windows 6.0 format. To download, click the appropriate link while holding down the SHIFT key. NOTES-2.DOC (Very large! Need more time to download. Size: 1,726KB) NOTES-2.ZIP (Compressed! Need to UNZIP the file first. Size: 243KB)

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