TABLE OF CONTENTS

• Education
• Awards
• Teaching Experiences
• Scholarly Activities
  • Book
  • Journal Special Issue
  • Journal Special Section
  • Journal Articles/Book Chapters
  • Conference Proceedings
  • Extended Abstracts (in books)
  • Conference Papers

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  EDUCATION

  	PhD, Communication Studies, University of Florida, Gainesville
  	MA, Communication Studies, South Dakota State University, Brookings
  	BA, English, Soochow University (東吳大學), Taipei, Taiwan

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  AWARDS

  1997 Annual Award for Distinguished Scholarship (for the "Best Article" published in 1996), International and Intercultural Communication Division (IICD), National Communication Association (NCA).	2005 Excellent Service Award, Association for Chinese Communication Studies (ACCS)
  2007 School's Award for Outstanding Performance in Teaching, School of Communication, Hong Kong Baptist University	2009 School's Award for Outstanding Performance in Teaching, School of Communication, Hong Kong Baptist University
  2011 School Performance Award for Excellent Performance in Teaching, Hong Kong Baptist University

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  TEACHING EXPERIENCES

  	2005-Present Professor Department of Communication Studies Hong Kong Baptist University Kowloon Tong, Kowloon, Hong Kong
  	Feb-Jul 2011 Visiting Professor College of Communication National Chengchi University Taipei, Taiwan
  	2000-2002 Professor Department of Communication State University of New York at Fredonia Fredonia, NY 14063

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  SCHOLARLY ACTIVITIES

  Books

  • Ma, R. (Ed.) (2009). Jiankang chuanbo yu gonggong weisheng [Health communication and public health]. Hong Kong: Hong Kong Educational.
    馬成龍 (編) (2009)。《健康傳播與公共衛生》。 香港：香港教育圖書公司。
  • Ma, R. (Ed.) (2009). Yi bing goutong zhi duoshao [How much do you know about doctor-patient communication?]. Hong Kong: KAI Education.
    馬成龍 (編) (2009)。《醫病溝通知多少》。 香港：靈蘭閣圖書國際公司。
  • Chen G.-M., & Ma, R. (Eds.) (2002). Chinese conflict management and resolution. Westport, CT: Ablex.

  Journal Special Issue

  • Ma, R. (Ed.). (2005). Asian Journal of Communication, Special Issue: Media, Crisis and SARS (Vol. 15, No. 3).

  Journal Special Section

  • Ma, R. (Ed.) (2006). "Media & Crisis," a special section of China Media Report [Chinese], 17, 4-48.

  Journal Articles/Book Chapters

  1. Ma, R. (2011). Social relations (guanxi): A Chinese approach to interpersonal communication. China Media Research, 7(4): 25-33.
  2. Ma, R. (2011). The omnipresence of intercultural communication: From study to practice. Intercultural and International Communication Research, 1, 11-24.
  3. Ma, R. (2010). Cong meiguo dao zhongguo: Wo de chuanboxue xinlu licheng [From USA to China: My journey of communication studies]. In Y. Wang & Y. Hu (Eds.), Zhongguo chuanboxue 30nian [Thirty years of communication studies in China] (pp. 537-540). Beijing: Encyclopedia of China Publishing House.
     馬成龍 (2010)。〈從美國到中國:我的傳播學心路歷程〉。 王怡紅、胡翼青 (主編), 《中國傳播學30年》 (頁537-540) 。 北京: 中國大百科全書出版社。
  4. Ma, R. (2009). Communication experiences and adaption of Mainland Chinese in Hong Kong and Hong Kong Chinese in Mainland China. Journal of Intercultural Communication Research, 38, 115-132.
  5. Ma, R. (2009). Media environment and crisis communication. In Y. Pasadeos (Ed.), Variety in mass communication research (pp. 227-233). Athens: Athens Institute for Education and Research.
  6. Ma, R. (2008). Spread of SARS and war-related rumors through new media in China. Communication Quarterly, 56, 376-391.
  7. Ma, R. (2008). Shuzihua de shehui chongji yu wangluo guanli [The social impact of digitization and Internet management]. In Chinese Academy of Sciences (Ed.), 2008 High technology development report (pp. 236-243). Beijing: Science Press.
     馬成龍 (2008)。〈數字化的社會衝擊與網絡管理〉。 中國科學院 (主編), 《2008 高技術發展報告》 (頁236-243) 。 北京: 科學出版社
  8. Ma, R. (2007). Quanqiuhua xianxiang dui kua wenhua chuanbo de qishi [Implications of globalization to intercultural communication]. In S. Guan (Ed.), Shijie wenhua de dongya shijiao: Quanqiuhua jincheng zhong de dongfang wenming [East Asia's view on world culture: East civilizations in the process of globalization] (pp. 329-339). Beijing: Peking University Press.
  9. Ma, R. (co-authored with eight others) (2007). Jiaoshou meiyou kai de ke: shui lai gaosu yanjiusheng gai ruhe zuo yanjiu [Lessons not taught by professors: Who is going to teach graduate students how to do research]? Communication & Society, 4, 1-26.
  10. Ma, R. (2006). Media, crisis, and SARS: An introducation [Chinese]. Chinese Media Report, 17, 4-8.
  11. Ma, R. (2005). Media, crisis, and SARS: An introduction. Asian Journal of Communication, 15, 241-246.
  12. Ma, R. (2005). Communication between Hong Kong and Mainland Chinese: Rethinking Cross-cultural Adaptation. In W. J. Starosta & G.-M. Chen (Eds.), Taking Stock in Intercultural Communication: Where To Now? [Volume 28 of the International and Intercultural Communication Annual] (pp. 197-213). Washington, DC: National Communication Association.
  13. Ma, R. (2004). Chuanbo, keji yu zhongguo wenhua [Communication, technology and Chinese culture]. In S. Guan (Ed.), Shijie wenhua de dongya shijiao [East Asia's view on world culture] (pp. 207-218). Beijing: Peking University Press.
  14. Ma, R. (2004). The culture and communication associated with Taiwan election. Chinese Journal of Communication Research, 5, 3-10.
  15. Ma, R. (2004). Guanxi yu huaren goutong xingwei [Guanxi and Chinese communication behavior]. In G.-M. Chen (Ed.), Zhonghua chuanbo lilun yu yuanze [Theories and principles of Chinese communication] (pp. 363-377). Taipei, Taiwan: Wunan.
  16. Ma, R. (2003). Status of media in Taiwan. In Encyclopedia of international media and communications (Vol. 4, pp. 329-339). San Diego, CA: Academic Press.
  17. Ma, R. (2002). From heteroglossia to triangulation. Chinese Journal of Communication Research, 1, 93-99.
  18. Ma, R. (2002). The interface between culture and technology in Chinese Communication. In W. Jia, X. Lu, & D. R. Heisey (Eds.), Chinese communication Theory and Research: Reflections, New Frontiers, and New Directions (pp. 209-221). Westport, CT: Ablex.
  19. Ma, R., & Chuang, R. (2002). Karaoke as a form of communication in the public and interpersonal contexts of Taiwan. In X. Lu, W. Jia, & D. R. Heisey (Eds.), Chinese communication studies: Contexts and comparisons (pp. 147-163). Westport, CT: Ablex.
  20. Ma, R. (2002). Negotiation within Chinese Culture: The PRC vs. Taiwan. In G.-M. Chen & R. Ma (Eds.), Chinese conflict management and resolution (pp. 277-287). Westport, CT: Ablex.
  21. Ma, R. (2001). Taoist philosophy and The art of war: A response to Combs' rhetoric of parsimony. Quarterly Journal of Speech, 87, 436-438.
  22. Ma, R., & Chuang, R. (2001). Persuasion strategies of Chinese college students in interpersonal contexts. Southern Communication Journal, 66, 267-278.
      (One of the five finalists for 2002 Rose B. Johnson Southern Communication Journal Article Award)
  23. Ma, R. (2000). Water-related figurative language in the rhetoric of Mencius. In A. Gonzalez & D. V. Tanno (Eds.), Rhetoric in intercultural context [Volume 22 of the International and Intercultural Communication Annual] (pp. 119-129). Thousand Oaks, CA: Sage.
  24. Ma, R. (2000). Internet as a town square in global society. In G. M. Chen & W. J. Starosta (Eds.), Communication and global society (pp. 93-106). Boston: Peter Lang.
  25. Ma, R. (2000). Donald E. Williams: The professor as scholar. American Communication Journal [On-line serial], 3(2). Retrieved March 10, 2000 from the World Wide Web: http://www.americancomm.org/%7Eaca/acj/acj.html
  26. "Both-and" and "neither-nor": My intercultural experience.
      • Ma, R. (2000). "Both-and" and "neither-nor": My intercultural experience. In M. W. Lustig & J. Koester (Eds.), AmongUS: Essays on identity, belonging, and intercultural competence (pp. 100-106). New York: Longman.
      • Ma, R. (2006). "Both-and" and "neither-nor": My intercultural experience. In M. W. Lustig & J. Koester (Eds.), AmongUS: Essays on identity, belonging, and intercultural competence (2nd ed.). Boston: Allyn & Bacon.
  27. Ma, R. (1999). The relationship between intercultural communication and nonverbal communication revisited: From facial expression to discrimination. New Jersey Journal of Communication, 7, 180-189.
  28. Chuang, R., & Ma, R. (1999). (Re)Locating our voices in the public sphere: Call-in talk shows as a channel for civil discourse in Taiwan. In R. Kluver, & J. H. Powers (Eds.), Civic discourse, civil society, and Chinese communities (pp. 167-180). Stamford, CT: Ablex.
  29. Ma, R. (1999). "Chuan" zi zhe tiao lu: Ru he zou chu bei qing [The role of technology in communication studies: A critical view]. Mass Communication Research, 59, 175-178. (Big5 text) (GB text)
  30. Ma, R. (1999). The development of communication studies in the United States: Implications of the name change from SCA to NCA. Mass Communication Research, 58, 245-256. (PDF file )
  31. Ma, R. (1996). Computer-mediated conversations as a new dimension of intercultural communication between East Asian and North American college students. In S. C. Herring (Ed.), Computer-mediated communication: Linguistic, social, and cross-cultural perspectives [Volume 39 of the series Pragmatics and Beyond New Series] (pp. 173-185). Amsterdam, Netherlands: John Benjamins.
      (The winner of 1997 Distinguished Scholarship Award from the International and Intercultural Communication Division of the National Communication Association--for the best article published in 1996)
  32. Ma, R. (1996). Saying "yes" for "no" and "no" for "yes": A Chinese rule. Journal of Pragmatics, 25, 257-266.
  33. Ma, R. (1994). [Review of the book Leadership speech making: Modeling after election campaign speeches]. Journal of Communication and Culture, 3, 209-211.
  34. Ma, R. (1992). Contexts of discontented responses in Canadian and Chinese cultures. Journal of Asian and African Studies, 27, 263-270.
  35. Ma, R. (1992). The role of unofficial intermediaries in interpersonal conflicts in the Chinese culture. Communication Quarterly, 40, 269-278.
  36. Ma, R. (1990). Types of responses to conflicts in Chinese and North American cultures. World Communication, 19 (2), 139-151.
  37. Ma, R. (1990). An exploratory study of discontented responses in American and Chinese relationships. Southern Communication Journal [A special issue on "Patterns of Intracultural Communication"], 55, 305-318.

  Conference Proceedings

  • Ma, R. (2007). Culture and crisis communication. New perspectives of media studies in the digital era (pp. 23-29). Seoul, Korea: Seoul National University.
  • Ma, R. (2000), Rethinking the development of qualitative methodologies in media and communication studies. Conference on Rethinking the Development of Qualitative Methodologies in Media and Communication Studies. Taipei, Taiwan: Shih Hsin University.
  • Ma, R. (1993). Computer-mediated conversations as a new dimension of intercultural communication between college students in Taiwan and USA [Abstract]. International conference of Chinese communication research and education program. Taipei, Taiwan: National Chengchi University.
  • Ma, R. (1988). Cultural impacts on discontented responses [Abstract]. Chinese-American academic and professional society 1988 annual convention program. New York: Chinese-American Academic and Professional Society.

  Extended Abstracts (included in books)

  • Ma, R. (2003). Research highlight 8-3: Saying yes for no and no for yes: A Chinese rule. In Chen, G.-M., Intercultural communication [Chinese] (p. 351). Taipei, Taiwan: Wunan.
  • Ma, R. (1998). Research highlight 6-3: The role of unofficial intermediaries in interpersonal conflicts in the Chinese culture. In Chen, G.-M. & Starosta, W. J., Foundations of intercultural communication (p. 129). Boston: Allyn & Bacon.

  Conference Papers

  1. Ma, R. (2011, November). Social relations (Guanxi): A Chinese approach to interpersonal communication. Paper presented at the 2011 Convention of the National Communication Association, New Orleans.
  2. Ma, R. (2010, October). Renji chuanbo zai chuanboxue shang de yiyi yu shiming [The role and mission of interpersonal communication in communication studies]. Paper and keynote speech presented at the 2nd Forum on Interpersonal Communication jointly organized by the Communication Association of China and Nanjing University, Nanjing, China.
  3. Ma, R. (2010, May). Culture and communication in health care. Paper presented at the 2010 Four-round Joint International Symposium, Communication University of China, Beijing.
  4. Chen, W., & Ma, R. (2008, December). You kuangnan xinwen tantao guonei wangluo meiti ruhe baodao weiji shijian [The study of crisis reporting on the Internet through examining reports of colliery disasters]. Paper presented at the International Forum on Public Relations and Advertising—Crisis Management and Integrated Strategic Communication, City University of Hong Kong, Hong Kong.
  5. Ma, R. (2008, August). Culture and communication in the age of digital media. Paper presented at the "International and Intercultural Communications in the Age of Digital Media" Conference, Melbourne, Australia.
  6. Ma, R. (2008, May). Media environment and crisis Communication. Paper presented at the 6th International Conference on Communication and Mass Media, Athens, Greece.
  7. Ma, R. (2007, October). Culture and crisis Communication. Paper presented at the "New Perspectives of Media Studies in Digital Era" Conference, Seoul, Korea.
  8. Ma, R. (2007, June). Conflict management in three Taiwanese organizations. Paper presented at the Eleventh Asian Studies Conference Japan (ASCJ), Tokyo.
  9. Ma, R. (2005, November). Centrality of culture and communication between Hong Kong and Mainland Chinese. Paper presented at the 2005 Convention of the National Communication Association, Boston.
  10. Ma, R. (2005, November). Quanqiu hua xianxiang dui kua wenhua chuanbo de qishi [Implications of Globalization to Intercultural Communication]. Paper presented at the "Quanqiu hua jincheng de dongfang wenming" Guoji Yantao Hui (International Symposium on "East Civilizations in the Process of Globalization"), co-sponsored by Peking University and Yenching Institute of Harvard University, Beijing, China.
  11. Ma, R., & Wang, D. (2004, December). Chinese RumorTurbo: Transmission of unconfirmed SARS and War stories through new media. Paper presented at 2004 International Conference on "Epidemics and Transborder Violence: Communication and Globalization under a Different Light," co-organized by Centre for Media and Communication Research, Hong Kong Baptist University and Communication and Media Research Institute, University of Westminster, Hong Kong.
  12. Ma, R. (2004, November). Population flow between Hong Kong and Mainland China: Rethinking cross-cultural adaptation. Paper presented at the 2004 Convention of the National Communication Association, Chicago.
  13. Ma, R. (2003, November). A message based analysis of Hall's high-context/low-context theory: The case of China and the US (Part II). Paper presented at the 2003 Convention of the National Communication Association, Miami Beach, FL.
  14. Ma, R. (2003, October). Chuanbo, keji, yu zhonghua wenhua [Communication, technology, and Chinese culture]. Paper presented at the "Shijie Wenhua de Dongya Shijiao" Guoji Yantao Hui [International Conference on the East Asian Views of World Cultures], co-sponsored by Peking University and Yenching Institute of Harvard University, Beijing, China.
  15. Ma, R. (2003, September). Guanxi yu huaren chuanbo xingwei [Guanxi and Chinese communication behavior]. Paper presented at the 2003 Convention of the Chinese Communication Society, Hsin Chu, Taiwan.
  16. Ma, R. (2002, November), Guanxi (Interrelation): The Bridge of Effective Communication. Paper presented at the 2002 Convention of the National Communication Association, New Orleans.
  17. Ma, R. (2001, November). Cognitive minority as a Chinese model of diversity. Paper presented at the 2001 Convention of the National Communication Association, Atlanta.
  18. Ma, R. (2000, November). Negotiation within Chinese culture: The PRC vs. Taiwan. Paper presented at the 2000 Convention of the National Communication Association, Seattle.
  19. Ma, R. (2000, November). Films by Zhang Yimou vs. Lee Ang: From traditional China to modern U.S. Paper presented at the 2000 Convention of the National Communication Association, Seattle.
  20. Ma, R. (2000, June). The interface between culture and technology in Chinese Communication. Paper presented at the 2000 Convention of the Chinese Communication Society, Taipei, Taiwan.
  21. Ma, R. (2000, April). Media environment and consequences in the interactions between the People's Republic of china and the United States. Paper presented at the 2000 Convention of the Eastern Communication Association, Pittsburgh, PA.
  22. Ma, R. (1999, November). Globalization through communication: From free flow of goods to free flow of messages. Paper presented at the 1999 Convention of the National Communication Association, Chicago.
  23. Ma, R. (1999, May). Teaching cultural diversity through online debate and juxtaposition of inconsistent arguments: From devil's advocate to facilitator. Paper presented at the 1999 Convention of the Eastern Communication Association, Charleston, WV.
  24. Ma, R. (1998, November). Internet as a town square in global society. Paper presented at the 1998 Convention of the National Communication Association, New York City.
  25. Ma, R. (1998, June). Internet as a global town square. Paper presented at the 1998 Convention of the Chinese Communication Society, Taipei, Taiwan.
  26. Ma, R. (1997, November). Conflict and organizational processes: A Chinese perspective. Paper presented at the 1997 Convention of the National Communication Association, Chicago.
  27. Chuang, R., & Ma, R. (1997, November). "Rub it in": A cross-cultural comparison of competition in close relationships. Paper presented at the 1997 Convention of the National Communication Association, Chicago.
  28. Ma, R. (1997, October). Donald E. Williams: The Professor as Scholar. Paper presented at the 1997 Convention of the Florida Communication Association, Melbourne, FL.
  29. Ma, R. (1997, April). Uncertainty reduction in high-context communication: Relishing or avoiding uncertainty? Paper presented at the 1997 Convention of the Eastern Communication Association, Baltimore.
  30. Ma, R. (1996, November). Language of offense in the Chinese culture: The creation of corrosive effects. Paper presented at the 1996 Convention of the Speech Communication Association, San Diego.
  31. Ma, R. (1996, November). Compliance gaining as reflected in Yanjiang yu koucai: A Chinese perspective. Paper presented at the 1996 Convention of the Speech Communication Association, San Diego.
  32. Ma, R., & Chuang, R. (1996, November). Fate, destiny, and fortune telling: A way of communication in the Chinese culture. Paper presented at the 1996 Convention of the Speech Communication Association, San Diego.
  33. Ma, R. (1996, April). From "the throat and tongue of the party" to "serving the needs of the people": Popular call-in radio programs in China. Paper presented at the 1996 Convention of the Eastern Communication Association, New York.
  34. Ma, R. (1995, November). Compliance gaining in the fabric of guanxi: A Chinese way of persuasion. Paper presented at the 1995 Convention of the Speech Communication Association, San Antonio.
  35. Ma, R. (1995, April). From "Let me teach you how to play my game" to "Let us play our game": An intercultural model of interpersonal communication. Paper presented at the 1995 Convention of the Eastern Communication Association, Pittsburgh.
  36. Ma, R. (1994, November). Karaoke and interpersonal communication in East Asia. Paper presented at the 1994 Convention of the Speech Communication Association, New Orleans.
  37. Ma, R. (1994, November). Story-telling as a teaching-learning strategy: A non-native instructor's perspective. Paper presented at the 1994 Convention of the 1994 Convention of the Speech Communication Association, New Orleans.
  38. Ma, R. (1994, April). Ethos derived from karaoke performance in Taiwan. Paper presented at the 1994 Convention of the Eastern Communication Association, Washington, DC.
  39. Ma, R. (1993, November). Saying "yes" for "no" and "no" for "yes": A Chinese rule. Paper presented at the 1993 Convention of the Speech Communication Association, Miami.
  40. Ma, R. (1993, November). Communication differences between native and non-native instructors as perceived by U.S. students. Paper presented at the 1993 Convention of the Speech Communication Association, Miami.
  41. Ma, R. (1993, November). Water-related figurative language in the rhetoric of Mencius. Paper presented at the 1993 Convention of the Speech Communication Association, Miami.
  42. Ma, R. (1993, June). Computer-mediated conversations as a new dimension of intercultural communication between college students in Taiwan and USA. Paper presented at the International Conference of Chinese Communication Research and Education, Taipei, Taiwan.
  43. Ma, R. (1993, February). Taoist thinking pattern as reflected in communication. Paper presented at the 1993 Convention of the Western States Communication Association, Albuquerque, New Mexico.
  44. Ma, R. (1992, October). Problems associated with self-report data in intercultural communication research. Paper presented in the "A New Agenda in Intercultural Communication" seminar at the 1992 Convention of the Speech Communication Association, Chicago.
  45. Ma, R. (1992, October). Computer-mediated conversations in intercultural contexts. Paper presented in the "A New Agenda in Intercultural Communication" seminar at the 1992 Convention of the Speech Communication Association, Chicago.
  46. Ma, R. (1991, November). The role of intermediaries in interpersonal conflicts in Chinese culture. Paper presented at the 1991 Convention of the Speech Communication Association, Atlanta.
  47. Ma, R. (1991, April). Contexts of discontented responses in Chinese and North American cultures. Paper presented at the 1991 Convention of the Eastern Communication Association, Pittsburgh.
  48. Ma, R. (1990, June). Types of responses to conflicts in Chinese and North American cultures. Paper presented at the 1990 Convention of the International Communication Association, Dublin, Ireland.
  49. Ma, R. (1989, August). The effects of relationships of interactants and determinants of discontent on expressed discontent in American and Chinese cultures: An exploratory study. Paper presented at the 1989 Biennial Convention of the World Communication Association, Singapore.
  50. Ma, R. (1989, August). Rhetorical proofs in the West and in China. Paper presented at the 1989 Biennial Convention of the World Communication Association, Singapore.
  51. Ma, R. (1988, May). Cultural impacts on discontented responses. Paper presented to the 1988 Convention of the Chinese-American Academic and Professional Society, New York City.

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  Notes:
  
  *The listing of publications and conference papers in this vita conforms to the Publication Manual of the American Psychological Association, 6th Edition (2010).
  
  *The National Communication Association (NCA), formerly Speech Communication Association (SCA), with approximately 7,100 members, is the largest professional communication association in the world.