1.  A Leading University in Asia
 

• nurture graduates to become inspired, confident, professional and ethical leaders;

• forge partnerships with leading universities in Asia to foster academic excellence; and

• develop and promote Chinese and Asian values, philosophies, knowledge, cultures and heritage in the context of local, national, regional and global knowledge networks.

2.  For the World
 

• empower students, staff and alumni to be servant leaders and worthy ambassadors to the world;

• widen cross-cultural understanding through multi- and transdisciplinary research and contribute to world debates on issues of contemporary significance; and

• build communities and partnerships locally, nationally and internationally that serve as catalysts and platforms to imagine new solutions and respond to global challenges.

3.  Delivering Academic Excellence
 

• develop research-enriched and externally oriented curricula where diverse communities of learners work in world-class facilities and engage openly across academic, professional, age and cultural backgrounds;

• invest in research capacity and strength, and achieve deep international and national alliances and partnerships;

• promote the idea of “one University, two campuses”, which mutually benefits the teaching, learning and research activities at HKBU and Beijing Normal University – Hong Kong Baptist University United International College (BNU-HKBU UIC); and 

• build an HKBU ecosystem, composed of HKBU, the School of Continuing Education of HKBU, and BNU-HKBU UIC, nurturing researchers and practitioners in Hong Kong, the Mainland and overseas.

4.  A Caring Culture
 

• seek to better the world through preparing graduates whose studies have been grounded in community connectedness and whose dedication is to serve Hong Kong and beyond;

• facilitate discovery and knowledge creation and transfer through technology development, community engagement and public service;

• enculturate a learning and research culture that anchors itself in global relevance, ethical awareness and the common good of humankind;

• take care of students’ academic and personal needs through personalised advisory and mentoring systems and close staff-student relationships;

• maintain close relationships with alumni; and

• attend to the development, welfare and well-being of the members of  the HKBU community.

5.  A Creative Culture
 

• nurture students’ whole person development to realise their creative potential, build intellectual confidence and develop fulfilling professional and personal lives;

• identify and invest in creative media and cultural economies as a research focus; and

• take a proactive approach to managing risk and rewarding innovation.

6.  A Global Culture
 

• enhance the intercultural competencies and global perspectives of students through campus internationalisation and encouraging exchange and foreign placement;

• work in open, transparent and cross-cultural ways by adopting the best-practice approaches to talent recruitment and development, governance and sustainable academic growth; and

• nurture future-ready students via transdisciplinary education and research, embrace technology and implement sustainability practices.