Campus Digest

Dr Christy Cheung wins Emerald Literati Award for outstanding paper

02 Jun 2016

Dr Christy Cheung (right) receives the Emerald Literati Award 2016 for her outstanding co-authored paper from Ms Julie Lim, Account Management Executive of Emerald Group Publishing Dr Christy Cheung (right) receives the Emerald Literati Award 2016 for her outstanding co-authored paper from Ms Julie Lim, Account Management Executive of Emerald Group Publishing
Dr Christy Cheung (right) receives the Emerald Literati Award 2016 for her outstanding co-authored paper from Ms Julie Lim, Account Management Executive of Emerald Group Publishing

 

The paper entitled “Building brand loyalty through user engagement in online brand communities in social networking sites”, co-authored by Dr Christy Cheung, Associate Professor of the Department of Finance and Decision Sciences, was chosen as an Outstanding Paper at the Emerald Literati Award 2016.

 

The award-winning paper introduced the concept of user engagement in social media research and empirically examined its role in building brand loyalty in online brand communities. The results indicated the importance of user engagement behaviours for building brand loyalty through online communities, and provided social networking site administrators with strategies to engage members in online brand communities on social networking sites such as Facebook.

 

Dr Cheung said: “It's my great honour to receive this international award which recognises my scholarly research work. This study is timely and offers important insights in understanding the role of social networking sites in building brand loyalty. I would like to take this opportunity to thank the University for offering support through the Faculty Research Grant.”

 

Every year, Emerald Group Publishing invites the editorial board of each journal to nominate an "Outstanding Paper" based on six major criteria: internationality; diversity; support for scholarly research; encouragement of applied research (impact); commitment to high quality scholarship; and a desire to ensure reader, author and customer experience is the best it can be.