Campus Digest

BBA student named Best Presenter in international competition

21 Dec 2016

Emmy Zhong (left) is selected as Best Presenter at the 2016 IIBD International Case Competition Emmy Zhong (left) is selected as Best Presenter at the 2016 IIBD International Case Competition
Emmy Zhong (left) is selected as Best Presenter at the 2016 IIBD International Case Competition

 

Emmy Zhong, a BBA (Accounting) Year 4 student from the School of Business, was named Best Presenter at the 2016 Wing Lung Bank International Institute for Business Development (IIBD) International Case Competition. The contest was organised by the Windesheim University of Applied Sciences in Zwolle, the Netherlands, and HKBU.

 

With the theme “Creating value through internationalisation”, this year’s competition attracted 18 teams from nine countries including Indonesia, New Zealand, Thailand, the Philippines, the Netherlands, UK and USA. Teams were required to analyse the market access strategy of Taiwan’s Hon Chuan Enterprise for the African market. 

 

Professor Gerard Prendergast, Associate Dean (Internationalisation and External Relations) of the School of Business, said: “The world needs global thinkers who can address global challenges in an ethical and sustainable manner. The ability to solve real-life business problems, build cultural sensitivity and empathy, and excel under pressure are all key learning objectives of this annual competition.”