Campus Digest

Communication PhD candidate wins advertising dissertation grant competition

Friday, 26 April 2024

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Wang Yan triumphs in the 2024 American Academy of Advertising Doctoral Dissertation Grant Competition.
Wang Yan receives the award at the annual conference of the American Academy of Advertising.

 

Wang Yan, a PhD candidate of the School of Communication, has been honoured as the winner in the 2024 American Academy of Advertising (AAA) Doctoral Dissertation Grant Competition, for her dissertation titled "Empowering Older Adults in Influencer Communication: Effectiveness of Sponsored Disclosure and Family Mediation on Attitudinal Outcomes". Wang's achievement is groundbreaking and significant as she is the first doctoral student from Hong Kong’s universities to receive this prestigious grant. The award was presented during the  AAA 2024 annual conference held in March.

AAA is an organisation comprising scholars and professionals dedicated to advertising and advertising education. It promotes relevant research and facilitates the exchange of ideas among its members. AAAA disseminates research findings and scholarly contributions through academic journals and annual conferences.