Campus Digest

Marketing master students dive into the creative pulse of Singapore

Wednesday, 24 July 2024

MScMCE students embark on a field trip to Singapore in May. MScMCE students embark on a field trip to Singapore in May.
MScMCE students embark on a field trip to Singapore in May.

 

The Master of Science in Marketing for the Creative Economy (MScMCE) students embarked on a captivating field trip to Singapore in May. Led by Dr Tracy Zhang, the Programme Director, and Ms Elaine Ng, Associate Programme Director, the tour provided an enlightening exploration of the convergence of art, marketing, culture, and technology.

During their visit to the National Gallery Singapore, the students had the opportunity to engage with its marketing expert, gaining valuable insights and strategies for transforming diverse visitor groups into loyal patrons. They also delved into the architectural masterpiece of public art and discovered the philosophy behind it at the Mapletree Business City.

On a different day, the students studied the coalescence of art, science, culture, and technology at the ArtScience Museum, immersing themselves in a mosaic of exhibitions, including the exhibition by teamLab.

For more information about the MScMCE programme, please visit: https://mscmce.hkbu.edu.hk/