Campus Digest

Delegation from Bauhinia Culture and Surrich International visits HKBU

Thursday, 29 February 2024

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Professor Alex Wai (6th left), President and Vice-Chancellor, welcomes the delegation of Bauhinia Culture Group and Surrich International Co. Ltd. to HKBU.
Professor Jeffrey Shaw (1st right) introduces the Visualisation Research Centre to the delegation.
Mr Norman Chan (1st left) shares his insights with the delegation.

A delegation of the Bauhinia Culture Group and Surrich International Co. Ltd. visited the HKBU campus on 31 January to learn more about the University’s quality education and scientific research driven by its leading-edge creative art technologies.

Members of the delegation included Mr Xu Zhengzhong, Chairman of Bauhinia Culture Group, and Mr Peng Yanbao, Chairman of Surrich International Co. Ltd. Accompanied by Professor Alex Wai, President and Vice-Chancellor, and Professor Terence Lau, Interim Chief Innovation Officer, the delegation toured the Visualisation Research Centre and discussed with Professor Jeffrey Shaw, Director of the Centre, the applications of art technology in promoting tourism, culture, arts, drama, and related fields. They also appreciated the up-close experience with the immersive 360-degree LED Visualisation Cinema at the Centre.

The delegation further met with Mr Norman Chan, Associate Director of the Academy of Film, and visited the Academy’s facilities, including Hong Kong’s first immersive cinema MUSES 104 and Asia’s first Dolby Atmos Sound Studio.

Bauhinia Culture Group is a large-scale Chinese central state-owned cultural enterprise with businesses spanning the film and television industry, media production and information services, publishing and distribution, cultural tourism performances, and other fields. Surrich International Co. Ltd is a wholly-owned overseas subsidiary of the state-owned Guolian Group, committed to promoting economic collaboration and cultural exchange activities between Wuxi and Hong Kong.