Campus Digest

2025 Bay Area Digital Culture Forum explores impacts of AI-powered technologies on cultural exchanges

Thursday, 26 June 2025

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Professor Terence Lau makes opening remarks.
(from left) Dr Ken Yeung, Director of ITPR (Technology Translation); Dr Jiang Wei; Ms Liao Fangli; Professor Chang Jiang; Professor Xiang Yong; Professor Zhi Feina; Professor Liu Chengkun; Dr Ruby Tong from ITPR; and Mr Raymond Chan, Assistant Director of ITPR (Entrepreneurship).

 

HKBU’s Institute for Innovation, Translation and Policy Research (ITPR) organised the 2025 Bay Area Digital Culture Forum on 12 June on campus, with the support of Tencent Strategic Communications Center. Themed “Digital Technology and Cross-Cultural Collaboration”, the event brought together distinguished scholars and industry experts from the Mainland, Hong Kong and Macau to engage in in-depth discussion about how AI-powered technologies are reshaping the mode of traditional cultural exchanges.

In his opening remarks, Professor Terence Lau, Interim Chief Innovation Officer of HKBU, said that exploring cross-cultural collaboration and youth innovation driven by digital technology not only captures the pulse of the times, but also inspires people thinking about the future of cultural communication and youth development. In recent years, HKBU has actively responded to China’s 14th Five-Year Plan and Hong Kong’s strategic positioning as an international innovation and technology hub and a centre for East-West cultural exchange. The University focuses on innovation and entrepreneurship, technology transfer, and policy research to deepen the integration of academic achievements with industry and societal needs.

Speakers at the event included Mr Raymond Chan, Assistant Director (Entrepreneurship) of ITPR; Professor Xiang Yong, Director of the Cultural Industry Research Institute at Peking University; Ms Liao Fangli, Director of Strategic Communications at Tencent; Professor Zhi Feina, Professor of the Film and Television Research Institute of the Chinese National Academy of Arts; Professor Liu Chengkun, Director of the Institute for Sustainable Development at Macau University of Science and Technology; and Professor Chang Jiang, Executive Director of the Global Communication Research Institute at Shenzhen University. The Forum concluded with a comprehensive summary by Dr Jiang Wei, Associate Dean of HKBU’s School of Creative Arts.