Campus Digest

HKBU IP Economy Forum explores how AI and strategic innovation drive creativity

Tuesday, 27 January 2026

{{currentSlide}} / 2
Dr Bernald Chan Pak-li (middle, front row), Professor Terence Lau (4th left, front row), Mr Edmond Lam, Director of Knowledge Transfer of HKBU (4th from right), speakers and guests pose for a photo.
The HKBU IP Economy Forum, themed “Prosperity Through Creativity”, gathers more than 250 participants.

 

The Knowledge Transfer Office at HKBU hosted the “HKBU IP Economy Forum” on 13 January. Under the theme “Prosperity Through Creativity”, the forum convened a powerful line-up of experts from diverse sectors, including the Intellectual Property Department of the Government of the Hong Kong Special Administrative Region (HKSAR), popular local IPs B.Duck and Bunni Konbiny, cultural landmarks Ocean Park and M+, as well as the global luxury brand Louis Vuitton, alongside intellectual property valuation specialists and experts. Together with HKBU representatives, they exchanged unique insights and shared practical experiences on how AI and strategic innovation can drive creativity.

At the event Dr Bernald Chan Pak-li, Under Secretary for Commerce and Economic Development of the Government of the HKSAR, delivered an opening speech and Professor Terence Lau, Interim Chief Innovation Officer of HKBU, delivered the welcoming remarks.

The forum focused on IP development strategies for the creative industries and the profound impact of AI on the field of IP, attracting approximately 250 attendees. Through insightful keynotes and panel discussions, speakers and HKBU representatives shared invaluable, practical experience in brand building, IP licensing, and asset management, offering a comprehensive view of how to transform intangible IP into tangible assets. They also incorporated industry case studies to inspire enterprises to enhance IP with creativity and technology, enhancing its competitiveness and international influence.