Campus Digest

Communication Studies students win one gold and two silvers at the 6th Hong Kong Public Relations Awards

Wednesday, 25 February 2026

{{currentSlide}} / 3
Tan Ning (right) receives the gold award of the “Future PR Rising Star Awards” on behalf of the team from Mrs Apollonia Liu Lee Ho Kei, Director of Information Services of the Government of the Hong Kong Special Administrative Region Government. (Photo Credit: Hong Kong Public Relations Professionals’ Association)
The HKBU winning teams share their joy with Professor Angela Mak (1st right). (Photo Credit: Hong Kong Public Relations Professionals’ Association)
Mr Lo Bing-chung (right) is honoured with the Distinguished PR Professional Award. (Photo Credit: Hong Kong Public Relations Professionals’ Association)

 

Students from the Department of Communication Studies under the School of Communication dominated the “Future PR Rising Star Awards” category at the 6th Hong Kong Public Relations Awards organised by the Hong Kong Public Relations Professionals’ Association, winning one gold and two silver awards.

The gold award went to Tan Ning, Chen Naijia, and Yao Nan for their campaign “Hong Kong for All: Faith Beyond Festivals, Every Day Welcomed”. The project showcased Hong Kong’s inclusivity for international travellers, particularly those from Southeast Asia. The team integrated AI and big data insights, combining first-hand Southeast Asian market research with official data to identify the massive potential of the Southeast Asian travel sector. They produced a promotional video entirely generated by generative AI, achieving high-quality visuals and impact at minimal cost.

Two silver awards were presented to the Communication Studies teams. Li Ruitong, Zheng Keyi, Wu Yuxun, and Wang Hao received recognition for their “Gen Z travellers” campaign. At the same time, Clarice Wan, Adrienne Chan, and Noora Wong were honoured for their “Come HK: An Extraordinary Travel Journey” project.

The winning teams were supervised by Professor Angela Mak, Associate Professor, and Dr Henry Fung, Programme Director of Public Relations Concentration and Lecturer of the Department. All three campaigns responded to the competition theme “Hong Kong: A Global Gateway”.

The award presentation ceremony was held on 30 December 2025. Mr Lo Bing-chung, alumnus of the School of Communication, was awarded the