Press Release

Secondary School Marketing Contest 2019 kick starts second year of Jockey Club Responsible Consumption Programme at HKBU

Monday, 01 Apr 2019

 31 March 2019

The Department of Marketing, which is part of the School of Business at Hong Kong Baptist University (HKBU), marked the start of the second year of the Jockey Club Responsible Consumption Programme with the Hong Kong Secondary School Marketing Contest 2019.

Supported by The Hong Kong Jockey Club Charities Trust, the Programme is focusing on a ＂plastic free＂ theme this year and aims to promote the reduced use of plastic bags, packaging materials and disposables. A briefing session and workshop for the Hong Kong Secondary School Marketing Contest 2019 was held on 30 March (Saturday) and attracted a total of 111 teams, including over 444 Secondary Three to Five students.

Co-organised by HKBU Department of Marketing, the Education Bureau Business-School Partnership Programme, Consumer Council and HKCSS-HSBC Social Enterprise Business Centre, the Hong Kong Secondary School Marketing Contest 2019 consists of three stages. In the first stage, each participating team has to produce a one-minute video to advocate the reduced use of plastic bags and packaging materials. In the second stage, 25 shortlisted teams will be given a series of training opportunities, including a variety of workshops, visits, and a two-day training camp. Students will have the chance to exchange views and ideas with corporate representatives and HKBU marketing scholars, and will also have the opportunity to explore real market needs. A total of five teams will be selected for the final round. An award presentation and closing ceremony will be held on 23 June.

In his remarks, Dr Henry Fock, Head of the Department of Marketing at HKBU, thanked The Hong Kong Jockey Club Charities Trust for supporting the programme. ＂Riding on the success of the Jockey Club Responsible Consumption Programme last year, we will continue to join hands with different parties to promote a culture of responsible consumption among the community. Through a series of activities, participants will be able to gain insights from the application of marketing theory in the real world, develop an in-depth understanding of sustainable consumption, and shift consumer behaviours in daily life.＂

Mr Howard Ling, Chief Consultant of The Hong Kong Council of Social Service - Social Enterprise Business, said: ＂Responsible consumption (and production) is one of the ‘Sustainable Development Goals’ of the United Nations and is a pressing global issue. We can no longer neglect the urgency of tackling plastic pollution. Social ventures could also play a role.＂

To further spread the message, an educational TV series will be produced by the end of this year. Four episodes, featuring different experts, will be broadcast with the aim of encouraging people to adopt a green and plastic-free lifestyle.

To learn more about the Hong Kong Secondary School Marketing Contest 2019, please visit https://www.facebook.com/HKBUMKTContest/

To learn more about the Jockey Club Responsible Consumption Programme, please visit http://mkt.hkbu.edu.hk/eng/jc-responsible-consumption-programme/jc.jsp

About Jockey Club Responsible Consumption Programme

The Department of Marketing of the School of Business, Hong Kong Baptist University was supported by The Hong Kong Jockey Club Charities Trust with a donation of over HK$8 million, to offer a three-year environmental educational community programme, Jockey Club Responsible Consumption Programme, which comprises three major components – a secondary school marketing contest, a public education TV programme and a research project to establish a validated measure of the social impact of responsible consumption. Focusing on three designated annual themes – ＂Ugly Food＂ (2018), ＂Shopping Bags and Packaging＂ (2019) and＂Fast Fashion＂(2020), the Programme aims at raising the awareness of responsible consumption in Hong Kong and among the youth, and educating and engaging the youth in responsible consumption behaviours.

About Department of Marketing, HKBU School of Business

Founded in 1988, the Department of Marketing, School of Business, Hong Kong Baptist University nurtures students to become competitive and ethical business leaders in the global marketplace. Our pedagogical approach equips students with up-to-date marketing knowledge and practical experience and emphasises the linkage between theory and practice by connecting our students to the industry. We offer a full range of undergraduate and postgraduate programmes including BBA, MSc, MPhil and PhD. More information is available on http://mkt.hkbu.edu.hk/

– END –

Media enquiries:

Zoe Wong of the Department of Marketing (3411 5225, marketing@hkbu.edu.hk)
Wong Suk-ling of the Communication and Public Relations Office (3411 2119, hkbunews@hkbu.edu.hk)