Press Release
Jockey Club Responsible Consumption Programme competition promotes sustainable fashion among teenagers
Monday, 09 Aug 2021
The final competition of the Jockey Club Responsible Consumption Programme - Secondary School Marketing Contest 2021 organised by the Department of Marketing at Hong Kong Baptist University (HKBU) was held on the University's campus on 18 July. A total of 12 awards were presented, and the student team from Holy Trinity College garnered the championship title with their innovative marketing ideas.
The competition's co-organisers included the Education Bureau's Business-School Partnership Programme, the Consumer Council and the HKCSS-HSBC Social Enterprise Business Centre, and the entire programme was supported by The Hong Kong Jockey Club Charities Trust. The theme of this year's competition was "Sustainable Fashion", and it aimed to raise awareness of responsible consumption among teenagers.
Over 600 students from 36 local schools formed 171 teams to participate in the preliminary round of the competition. They produced a one-minute video or no more than ten images to promote sustainable fashion. In view of the COVID-19 pandemic, the training workshops for this year's competition were conducted online. Professors from the Department of Marketing shared their knowledge of sustainable fashion, responsible consumption and marketing tactics with the participating secondary school students through a series of videos that they produced in advance.
The judging panel shortlisted 30 teams, and they were invited to join the training camp and semi-final on 17 and 18 July. After presenting their creative marketing plans on randomly assigned topics, five teams were selected for the final competition.
The champion team from Holy Trinity College was inspired by the idea of recycling post-consumer garments after visiting The Mills in Tsuen Wan for their Garment to Garment (G2G) Recycling System. They proposed to organise some pop-up G2G activities in the mobile trucks, providing used garment upcycling services for public and promoting the concept of clothes reuse.
The judging panel, which was formed of representatives from HKBU's Department of Marketing and the co-organisers, praised the finalists for the high standard of their creative marketing plans, and they expressed their hope that the younger generation can apply what they have learnt and exercise their creativity to protect the environment, and mobilise their families and friends to promote green messages together.
The winners of the Secondary School Marketing Contest 2021 are as follows:
| Champion | Holy Trinity College (Kwok Sui-chi, Li Lok-to, To Wai-ching, Tsui Kwai-ping) |
| 1st Runner-up, Best Team Spirit Award | Holy Trinity College (Hui Hoi-kiu, Lam Ching-yan, Su Yinglan, Wong Ching-lam) |
| 2nd Runner-up | Shatin Pui Ying College (Lam Tin-yan, Leung Sze-wing, Tsang Sum-yi, Tsui Nga-man) |
| Most Creative Award | St Paul's Secondary School (Chan Wing-sum, Chiu Man-ki, Lin Chit-yan, Ng Tsz-yan) |
| Best Presentation Award | Holy Trinity College (Ho Pui-ying, Lam Tsz-ching, Lau Hoi-yan, Wong Man-wai) |
| Best Coaching Teacher | Holy Trinity College (Ms Cora Wat) |
Targeting senior secondary school students, the Hong Kong Secondary School Marketing Contest aims to strengthen students' awareness of sustainability issues in order to bring about positive changes to our society through the formulation of marketing plans that apply knowledge of responsible consumption and marketing concepts. The Contest has been organised for three times with a total of over 1,200 secondary school students participated.
To learn more about the Hong Kong Secondary School Marketing Contest, please visit https://www.facebook.com/HKBUMKTContest/ or https://www.instagram.com/hkbumktcontest/.
To learn more about the Jockey Club Responsible Consumption Programme, please visit http://mkt.hkbu.edu.hk/eng/jc-responsible-consumption-programme/jc.jsp.
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