Campus Digest

Students redefine the future of job role at HKBU “Role Reimagine” Competition 

Wednesday, 22 April 2026

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The “Role Reimagine” Competition attracts over 150 students from various departments and academic years.
The winning team addresses the prevalent issue of modern workplace burnout by designing the role of “Workplace Climate & Happiness Analyst” for the recruitment platform JobsDB.
The “Career Aspiration Award” is presented to a team of five students from the BSc in Innovation in Health and Social Well-being and the BAScT in Individualised Major.
A team of students from the BA (Hons) in Business Administration (Global Entertainment), BASc in Art and Technology, and BA (Hons) in Music programmes win the “Most Creative Idea Award.”

 

As technology advances at a rapid pace, many have begun to worry that artificial intelligence (AI) may replace human jobs. The Division of Transdisciplinary Undergraduate Programmes, the General Education Office, and the Career Centre at HKBU, co-organised the “Role Reimagine” Competition to encourage students to “create” and design new job roles that address future challenges and opportunities through transdisciplinary thinking.

The competition attracted over 150 students from various departments and academic years, who formed 38 teams. Participating teams were required to conduct in-depth research into the companies’ business operations and development trends, applying transdisciplinary thinking to create new positions that could solve real-world pain points and hold future potential.

Over the three-month competition, students transformed their creative ideas into viable proposals through mentorship and workshops, showcasing the power of collaboration across fields like arts, technology, business, and social sciences. This year’s competition was supported by six industry-leading partners: Adobe, JobsDB by Seek, KOS International, LUSH, Media Asia, and the South China Morning Post.

The winning team addressed the prevalent issue of modern workplace burnout by designing the role of “Workplace Climate & Happiness Analyst” for the recruitment platform JobsDB. The team, comprising students from the BAScT in Individualised Major, BSc in Innovation in Health and Social Well-being, and BA (Hons) in Translation. A team member Shan Lam-wai was presented with the “Best Presenter Award.” Their proposal is for JobsDB to establish a transparent rating system that assesses companies based on four key criteria: “Work Environment, Work-Life Balance, Psychological Safety, and Personal Development.” Through data verification and on-site visits, the Analyst would transform the platform into an advocate for a healthy workplace culture.

The “Career Aspiration Award” was presented to a team of five students from the BSc in Innovation in Health and Social Well-being and the BAScT in Individualised Major. The team identified the challenge Adobe faces with young creators shifting to free tools and created the “Chief Emerging Creative Enablement Officer” role. This position focuses on “nurturing future customers early” by integrating AI tools with human-centric creative development, aiming to reverse the perception that “young people believe AI-generated content lacks soul.”

A team of students from the BA (Hons) in Business Administration (Global Entertainment), BASc in Art and Technology, and BA (Hons) in Music programmes won the “Most Creative Idea Award.” At the grand finale, the team captivated the audience with “Cantopop X Cantonese Opera Disco,” an immersive performance blending the classic Cantonese opera The Flower Princess with electronic dance music. The “Phygital Fusion Lead” role they designed for Media Asia aims to meet the high demand for idol interaction from Gen Z and Gen Alpha. By leveraging AI virtual companions and Online-Merge-Offline (OMO) physical events, the role would transform Media Asia’s valuable classic IP assets into interactive digital assets.