Discover HKBU

From job seekers to “job creators”

30 Apr 2026

The “Role Reimagine” competition attracts over 150 students from different departments and study years. The “Role Reimagine” competition attracts over 150 students from different departments and study years.
The “Role Reimagine” competition attracts over 150 students from different departments and study years.

 

As artificial intelligence (AI) continues to reshape the workplace at unprecedented pace, people are concerned that certain roles may be replaced, but they are just as interested in what new roles can be created to meet the ever-changing needs of society and different industries.

HKBU encourages students to think beyond career boundaries and by adopting a transdisciplinary mindset, explore future job roles and design solutions to address new social and industry challenges.

Co-organised by the Division of Transdisciplinary Undergraduate Programmes (DTUP), the General Education Office, and the Career Centre, the “Role Reimagine” competition attracted over 150 students from different departments and study years, who formed into 38 teams in total. Participants were required to conduct in-depth research into the business operations and development trends of organisations, and to apply their transdisciplinary thinking to propose new job roles with both practical feasibility and future potential.

Over the three-month competition, students transformed their ideas into viable proposals with the support of mentors and workshops, and demonstrated the power of transdisciplinary collaboration across the arts, technology, business and social sciences. The competition was supported by six industry partners, including Adobe, JobsDB by Seek, KOS International, LUSH, Media Asia and South China Morning Post, giving students the opportunity to respond directly to real-world industry needs.

 

Shaping healthy workplaces

The “Best of the Best Award” team designed the role of “Workplace Climate & Happiness Analyst” for JobsDB. The “Best of the Best Award” team designed the role of “Workplace Climate & Happiness Analyst” for JobsDB.
The “Best of the Best Award” team designed the role of “Workplace Climate & Happiness Analyst” for JobsDB.

 

The “Best of the Best Award” was presented to a team that addressed workplace burnout by designing the role of “Workplace Climate & Happiness Analyst” for JobsDB. The team comprised students from the Bachelor of Arts, Science and Technology (Hons) in Individualised Major, the Bachelor of Science (Hons) in Innovation in Health and Social Well-being, and the Bachelor of Arts (Hons) in Translation. Team member Shan Lam-wai also received the “Best Presenter Award”. The team proposed a new role dedicated to evaluating corporate culture across four areas: work environment, work-life balance, psychological safety and personal development. By building a rating system and conducting data verification and on-site visits, they aimed to help the platform become an advocate for a healthier workplace culture.

 

Responding to new creative trends

The “Career Aspiration Award” team proposed the role of “Chief Emerging Creative Enablement Officer” for Adobe. The “Career Aspiration Award” team proposed the role of “Chief Emerging Creative Enablement Officer” for Adobe.
The “Career Aspiration Award” team proposed the role of “Chief Emerging Creative Enablement Officer” for Adobe.

 

The “Career Aspiration Award” went to the team that proposed the role of “Chief Emerging Creative Enablement Officer” for Adobe. The team of five students from the Bachelor of Science in Innovation in Health and Social Well-being and Bachelor of Arts, Science and Technology (Hons) in Individualised Major explored the trend of young creators shifting to the use of free tools. They suggested combining AI tools with human-centred creative development to nurture future users early, while also reshaping young people’s perception that AI-generated content lacks soul. Team leader Sar Yui-won says, “Creating a job from scratch taught us the importance of empathy and being open to the perspectives of all stakeholders.”

 

Reimagining cultural experiences

The “Most Creative Idea Award” team designed the role of “Phygital Fusion Lead” for Media Asia. The “Most Creative Idea Award” team designed the role of “Phygital Fusion Lead” for Media Asia.
The “Most Creative Idea Award” team designed the role of “Phygital Fusion Lead” for Media Asia.

 

The “Most Creative Idea Award” was won by the team that impressed the judges with “Cantopop X Cantonese Opera Disco”, an immersive performance blending the Cantonese opera The Flower Princess with electronic dance music. The team designed the role of “Phygital Fusion Lead” for Media Asia, using AI virtual companions and Online-Merge-Offline (OMO) experiences to turn classic intellectual property assets into more interactive digital content, responding to the younger audiences’ strong demand for idol interaction. Team leader Kong Ching says, “Young audiences crave participation, not passive consumption. We fused tradition with pop culture to create a forward-looking solution that is both uniquely Hong Kong and commercially viable.”

In an era when AI is rapidly transforming the workplace, this future-oriented learning experience has encouraged students to not only equip themselves but to also adapt to change, so as to pioneer new career paths and become creators of the future workplace.