The installation “eMBody—everybody in motion” marks the first time HKBU’s “nVis 360-degree 3D Immersive Interactive Cinema” offers an artistic experience where multiple participants can interact simultaneously.

In the service-learning course “Consumer Perspectives in Public Relations and Advertising” taught by Professor Vivien Zhou, students were tasked with translating consumer behaviour theory into practice, and helping Hong Chi Association develop marketing messages and strategies.

Researchers at the School of Business have launched a prosocial and responsible consumption research project to help individuals and organisations to make informed choices that benefit society and the planet. The initiative earned the School the Global Impact Award from the Association to Advance Collegiate Schools of Business.

A group of 23 HKBU students recently went on a fruitful seven-day tour to explore South Korea through the lens of innovation, culture and sustainability. As part of HKBU’s Extended Study Programme, the tour immersed students in a new environment and inspired them to think more deeply about their roles as future leaders and global citizens.